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Welcome
to Google Adsense Guide! |
6 Google Adsense Tips - Theories At Work
1. Less is More I believe the theory behind this lies within the
visitor's experience at a website. If you serve up let's say...
a 728x90 leaderboard, and a 160x60 side block, and maybe even an
extra ad unit or link unit then you aren't just showing the
top-paying ads, you're also showing a lot of the ads with lower
values too in your google adsense program. This is especially painful if your site only
triggers ads in the $2 range. These low-paying keywords can be a
distraction to the visitor and while the recommended "slop of
gravy on top with a side of mashed potatoes" (describing sites
using the 728x90 and 160x60 ad blocks on a page) has often been
touted as the best placement for Adsense, it is being proven by
many to not be all that tasty. Why? Because these ads are
"outside" of your content, not within it. When Adsense ads are
placed within the body of content, it generally performs better
for many. I have seen this myself in testing different Adsense
placement methods. One site I own jumped in CTR by 10% when I
removed the full meal deal and opted for a small 468x60 text ad
block within the body of my content.
2. Keyword Density While Google doesn't reveal the specifics on
the methods behind their Google Adsense madness, most people have
learned through experimentation that keyword density plays a
significant role. Adsense does rely on the content to determine
which ads to show, and they want their ads to be shown. It would
also appear that content towards the top of your page has a
greater influence over the ads. It's almost a passive way of
forcing Adsense users to boost their keyword density to not only
show the most relevant ads, but to improve search engine
positioning which improves the chances of those ads being seen.
Perhaps an underhanded means of thumbing their nose to MSN,
which seems to feed on keyword loaded sites these days
propelling many an Adsense website into it's top rankings.
Either that, or I've been watching too many shows about
conspiracy theories.
3. Less is More - or More is More? Another theory is that using
fewer internal links on your webpage gives visitors fewer
"click-away" options, thus improving chances of them clicking on
Adsense ads. If you have 20 links on your page and let's say 4
of them being within a 728x90 ad block, then visitors still have
16 other links to choose from beside the meager 4 Adsense links.
Keep only 5 links on the page, and they now have only 9 links to
choose from other than Adsense ads. Add more Adsense ads, such
as a block containing 5 more links carefully weaved into your
content (such as a 336x280), and they now have a better chance
of getting clicked on with a ratio of 9:9. Taking it a step
further, you could also factor other numbers into the equation
such as : percentage of page scanned before clicking away,
percentage of page scanned before scrolling, number of average
scrolls per page to predict good places to place ads, etc. The
odds can definitely be in your favour with this tactic. I
haven't aggressively tested this theory yet and with a blog this
is certainly not an option, but I have noticed on another site I
own this might explain the 20-40% CTR I'm seeing on pages where
all internal links are at the bottom of the page.
4. Using Images Next To Ads While it's reported that Adsense
doesn't like images placed next to ads which appear to be served
by Google, this has been proven by many to boost CTR incredibly.
And because these images are different than those which caused
the worldwide pandemic of "banner blindness", people are more
likely to notice them. It really just makes sense. Human beings
are visual creatures. From the time we were monkeys popping our
heads over the grass to see if a lion was coming our way, our
eyes have always been our first tool in evaluating a situation,
and of course, checking out other monkeys. But back to
Adsense..... even more effective is when you use images that
illustrate the content of the page. I've used this trick and
find it reallly works well.
5. Font Type and Size This was announced on the official Adsense
Blog recently and it's a great tip. Adjust your page's font and
size to match Adsense ads can greatly boost CTR. This could be
difficult if your site has a lot of static pages, but a simple
batch search & replace tool can help you speed things up. Now
figuring out what the matching font is has been a chore for
many. I believe (through trial and error) that the font used
mainly in Adsense ads is Arial, size: 11px A number of people
have reported that they've witnessed Adsense ads conforming to
their page's CSS font styles. If anything is occurring here, I'm
willing to take a guess that Adsense ads might be able to adapt
to a very limited number of fonts and if you happen to use one
of those fonts on the page, it will change accordingly. But as I
said, if this is true than I think it's limited. After all, have
you ever seen an Adsense ad in FontLeroyBrown 20px ?
6. Test, test, test Nearly everyone agrees that Adsense is only
as effective as the unique way you integrate it into your
website. What works for one person may not work for another.
While there are some basic principles which are great starting
points for any website, your design and content is unique and
therefore visitor behaviour will be unique. Your best results
will come through experimentation and patience.
About the author:
Carole Nickerson has been a web developer and internet marketer
since 1998. She now spends her days actively filling up her new
blog with all she has learned. To find more Google Adsense Tips
& Tricks, or post a comment, visit: http://www.CaroleNickerson.com
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