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Welcome
to Affiliate Program Guide! |
Here’s Why You Need To Use
Landing Pages
You have already signed up with
some affiliate marketing programs and you have already prepared the
ad you want to post on your affiliate’s site. Your mind is now set
to being the next most successful online businessman. But is there
anything else that you might have forgotten to prepare? Maybe none
except one!
Did you think of landing pages
for your affiliate programs?
Landing pages are simply web pages where visitors are directed to
whenever they click a result in a web search or whenever they click
a web ad. Landing pages are not much different
from other web pages in a particular website, especially if the said
website is an e-commerce site. Some online businessmen would even
use the homepage of their websites as the landing page for their
ads.
Are these businessmen making a big mistake? Or should you
follow their method in creating landing pages for their ads?
If
you want to achieve something more from your affiliate marketing business, and if
you want to earn a lot of affiliate income, you better create a special
landing page for your web ads. Why?
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Here are a few reasons why you need
to use landing pages for your web ads.
Reason no. 1: It is the only way
you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most
of these programs let the merchant pay the affiliate in a pay per
click basis. For e.g.. Google Adsense. Basically, you sign up with the
program and submit your ad. The program owner then distributes
your ad to various affiliates who would then place your ad on their
websites. Whenever your ad is clicked, a visitor would be directed
to your landing page and you would have to pay the affiliate for his
service.
As a merchant, you earn in an affiliate program by converting these
clicks into sales. Without these conversions, you
actually earn nothing from the program. Also, the more visitors that
your affiliates have directed to your site, the larger would your
expense be. And the only way that you can recover from these
expenses is through conversions.
Now, you sure won't get any conversion if you have posted an ad on
your affiliate's site without an actual landing page. It's just like advertising
a product without actually having a store to sell your
product. Without the landing page, how will they know how to
purchase the product.
It is only through landing pages for your ads that you to earn something in an affiliate
program. Without landing pages, all you do is spend money paying
your affiliates without actually getting anything in return.
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Reason no. 2: Other web pages may just
not be enough.
Do not make pages like "contact us" or a "all product
listing" page.
If you want to be successful in an
affiliate program, we're sure that you don't want your landing page
to cater to the needs of various people, most of which may not be
really interested with your product.
When choosing a landing page, you must always have the customer
directed into that page in mind. Therefore, your landing page must
be relevant to the keywords and the contents you placed on your ad.
It is also important that the landing page can induce your visitor
to take action—that is to purchase your product or at least provide
leads for potential customers.
Final Word:
You probably entered into an affiliate marketing program with these
things in mind: to save on advertising expenses and to gain more
profit. But if you get into an affiliate marketing program without
actually having a landing page, you'll end up paying too much
without getting anything in return. So if you still don't have a
landing page for your ads, you better start creating one now. And
don't get us wrong; it isn't enough for you to have just a landing
page—it should be a great landing page where real sales occurs!
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