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How To Avoid Affiliate Fraud
In Affiliate Marketing?
One of the first business
opportunities you may join are affiliate programs.
They are easy to maintain and are a
good way to start your business. However as with all business
ventures they are not without pitfalls. Every year affiliates
lose 100s of dollars of their hard earned commissions. You
can avoid this by taking a few simple steps. Here are some common
ways that affiliates are literally robbed of their affiliate commissions:
Clickbank fraud Affiliate link hijacking Unscrupulous sponsors.
Clickbank fraud: Owners of affiliate programs use
Clickbank quite widely and affiliates need to be aware of a
common type of fraud, which robs them of their commissions.
Here is what happens: A
visitor uses your link to go to a product that sounds interesting and he
wants to buy. He is all set to buy when he notices that there is a little
ad below the sales page saying if he joins the affiliate program he can
get 50% commission. He understands that if he joins up and buys the
product through his link he will get 50% affiliate commission and in
effect get the product at ½ price. Needless to say that is just what he
does and you do not get any commission for this sale.
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This is not really the customer's
fault and certainly not Clickbank. This is thoughtlessness on behalf
of the owner of the program. Before you join be careful that the
sponsor is not doing this. If he is, either avoid the program or if
it is a really good program then write to the owner and let him be
aware of this problem. More than likely he has not really thought
about this and will be happy to take it off. However if he does
not do so then just move on to another program.
Affiliate link hijacking: This is very common but is simple
to fix. A website visitor comes to your website and is curious to
buy one of your sponsors products. He sees your affiliate link with
its ID displayed People are a little strange at times. He thinks
that if he cuts off your ID and just goes forward with the main URL
he might get a better deal. Or he is an affiliate of the same
program and realizes he can get commission when he buys the product
by replacing your ID with his own. In this way he will get the
product cheaper.
To avoid this blatant stealing
just disguise your link! You can do this with tiny URL or
software like affiliate defender. You can also just hide your
affiliate link when you write your web pages.
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Unscrupulous sponsors: Many
affiliate program owners are good to their affiliates and realize
that your success is their success. However you do get some who play
shady games with affiliate commissions:
- Payout is set at an unrealistic
level- this means that you have to earn a lot of commissions and
make many sales before you see a dime of your hard earned money. $25
is a reasonable cap unless you are selling a high priced item and
expect some hefty commissions.
- Tracking is poor and unreliable-
you will not know if you have made any sales this way and can miss out
on commissions. Your sponsor should have a good system that tracks
each and every sale real time.
- Cookies should have a long life-
many times a customer does not buy 1st time and may come back through
another affiliates link. Then he gets the affiliate commission and
you miss out. If your sponsors
cookies have a long life then even if your customer returns on
another link you will get the commission.
- Affiliate Commission amount-
always be sure you are being paid a good affiliate commission for your
sales. 30%-50% is a fair commission. You do not want to be
working hard to sell and not get your just reward. The solution to
this is to choose your programs wisely. Do your research before you
join and if you have any questions write to the support. A good
program will be happy to answer any questions.
Affiliate marketing is a fun and
rewarding business and does not require a lot of complicated
payment systems. There are many who make a good living from these
programs. You can also jumpstart your business with a few of these
affiliate programs and use the commission money to develop your own
business. With these few points you will be able to avoid affiliate
fraud and really make money with these programs.
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Christopher Robinson is a renowned veteran in online and offline
marketing, advertising in the Washington D.C. metropolitan area. He
is currently part owner of Robinson & Associates Advertising Inc.
Mr. Robinson's internet marketing tools and ebooks website, http://www.hype-factor.com
, and is the author of his free ebook "Effective Internet Marketing
2006", http://www.forlifeincome.com.
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