We think that articles are so important to your internet marketing strategy, that we also tell you the secret of getting your articles read, passed around and high up in the search engines.
1. Branding: Getting your name known amongst your peers and on the internet. The better your article is the easier it will be for larger web sites to pick up and publish your article on their site or in their ezines. The more your web site or name is seen, the more you are remembered and of course, publication on a market leader is very helpful. Produce a quality, well designed, error free article and this reflects well upon your business.
2. Lead Generation: That oh so important resource or signature box. Hopefully your article will be so interesting that people will want to see your web site or join your ezine and look to the resource box to click on your web site link.
3. Promotion: Most people now know that links make a large contribution to your search engine rankings. Provided you add your web site URL to your signature box, as your article proliferates in major article databases as well as hopefully being published, then your links will grow. If you want people to be able to find your article or web site on the search engines, then make sure that there are some major key words in your article and particularly in the heading.
4. Information: The prime reason why people search for and visit web sites is to find out stuff. Your article should be answering this need. Research your market well and look at forums to see the kind of questions people are asking, what they are searching for and most importantly how you can answer them in your article.
Strategy: Of course your article is not going to be read and passed around if it is never opened in the first place. Make sure that you have a catchy and memorable headline, full of keywords and compelling to open. When your future publisher or customer looks down at a list of potential articles ? it is the headline and short summary that will catch their eye. Make sure your's stands our. The more key words that are in the headline and summary ? the higher up the search engines it will go.
A well written, well researched article will be sought after, passed around and remembered ? which is why your wrote it really I guess!
Copyright 2006 Biz Guru LLC
Lee Lister writes as The Biz Guru, for a number of web sites including her http://www.clikks.com where she sells her informational products. With over 20 year's management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses. If you would like more help and assistance in setting up your article marketing system then visit http://www.clickingbusiness.com
for advice, assistance and some great products.
