One of the goals of using article marketing to promote your website and your business is to utilize free links. When your article gets picked up by a blog or other information site, the link to your website is picked up along with it. These links add up when search engines search for your site or for sites that focus on your industry or area of expertise and they help create a popularity rating for you and your site. This popularity rating helps determine the ranking for your site on different search engines. The more sites with a link to your site, the more popular the search engines think you are.
Article Free Links on Link Farms
Avoid these at all costs. Search engines are getting smarter everyday and they do not like link farms at all. If your link is included on these, it will have a negative effect on your page ranking, pushing you to the bottom of the list or even getting you banned from listings altogether.
What is a link farm? A link farm is a website that lists tons of irrelevant links just to increase their popularity ratings. Those with links on these farms are required to list the other links on the site on THEIR webpage. It's considered spamming by some search engines and will get you banned.
What is a good link? Good links occur when your link is found on a site that is relevant to the information, products, or services that you offer on your own site. For example, if you sell hardware supplies and your link is found on blogs about carpentry, lumber yard sites, and home improvement sites, then you have garnered some good links.
How To Get Good Links
When you write informative articles that include links to your website and submit them to free article directories like this one, the articles get picked up by sites that are relevant to yours. When this happens, you get free, relevant links back to your website. These links are calculated by search engines and give you a high page ranking. And high page rankings push your website listing to the top when prospective clients search for terms that relate to your business.
Writing Great Articles To Build Up Your Links
Securing good, relevant links to your website is as simple as creating articles about your area of expertise (your business!) and submitting them where they can be picked up by other webmasters interested in the same subject. When they pick them up, they get your helpful, informative articles and you get one more link to boost your page ranking on search engines, making you the first choice of those interested in what you have to sell! Everybody wins!
Jeff Wilson is the owner/webmaster of http://www.freearticles.com the only free article directory that offers platinum members (free after 10 approved articles) free editable hotspot ads for every article submitted. Don't miss this unique and free advertising opportunity, submit your free articles now.
