Do you ever envy those huge numbers that some Ezine writers have racked up, do a little math, and infer that they have invested years working their fingers to the bone at their keyboards?
Look again, much more closely, this time.
And soon enough you'll discover their secret.
They haven't crafted more than 500 original articles. In some cases, they've forged a template that spits out substantially the same piece 500 times.
For example, take that writer who does TV and movie ?reviews.? These aren't handcrafted works of aesthetic criticism.
They're almost all introduced by the studio generated pap that says, ?Winner of 5,000 Emmys, ?Cheers? is one of the all time favorite TV shows.?
Then, a table of contents follows, listing all of the available episodes, and that is followed by the biography of the ?writer.?
Exactly how much of each article is original, personally written copy? I can't say for sure, but I would guess less than 10%.
Moreover, I don't think it's humanly possible for any writer to have actually seen all of the episodes of the shows and films that are being ?reviewed.?
If truly watched, then there's a good reason that this person isn't a genuine writer ? he's been too busy in front of the wrong sorts of screens to learn anything about the craft.
But if you want to do the same thing, apparently you can, and then the boast will be yours:
?I have over 500 articles on the web!?
Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com
For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com
