Writing Consultant Asks Guess Who Is Reading Your Articles

With over 575 articles to my credit at one ezine site, I've been able to track their performance across several categories.

And the results may surprise you.

Unlike the adage, "If you build it, they will come;" if you write articles, the best readers, the ones most capable of helping your career or enterprise, will NOT necessarily find them.

As a matter of fact, a piece of wisdom gleaned from the behavioral sciences applies. Because people are highly selective in approaching and avoiding certain types of information, you can be assured that in all probability, the people you want to read your stuff will NOT be in your audience of ezine readers.

Now for the numbers. Of my 575 articles, guess which ones are read the most?

Are they those that deal with sales, success, customer service, and telemarketing issues or with coaching or consulting?

No, the most read are articles about WRITING, read by other writers.

In marketing terms, this is like preaching to the choir or kissing your sister (or brother, as the case may be).

WRITERS are readers, tire kickers, Lookie-Lou's, and not buyers, at least of what I have for sale.

The site at which you may be reading this piece boasts having over 25,500 writers.

Guess who is reading what you're writing?

Largely, it's them.

Ask yourself: Do I have anything that they want to buy, need or absolutely must buy?

If the answer is no, reconsider the wisdom of posting your articles.

Instead, find a way of getting them in front of the people you really want to impress!