Even if your writing focus is in only one particular area, such as writing articles, every client has unique needs and expectations. Do not make the mistake of coming up with a "one size fits all" approach to customer service.
For example, one of my clients has tasked me to include three related "blurbs" to go with every submitted article. No longer than one hundred words a piece, the blurbs are meant to encourage readers to get more information, i.e. read the related article, contact a particular person, or to take some sort of desired action.
A second client requires that I include a ?teaser paragraph? with each submission, much like you see with the various article directory sites.
Finally, yet another client requires that text within the body of the article be hyperlinked to pages on various other sites he controls. In this last example, the articles are not submitted to the article directories; instead they sit on sites owned by the client.
Flexibility is the key when writing for your clientele. Not just with your style or flair, but with the extra things you provide for your customers. No one sized fits all strategy: deliver what they want, but remember to charge them accordingly.
Copyright 2006 ? For additional information regarding Matt Keegan, The Article Writer, please visit his blog for wit, quips, and freelance writing tips.
