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Autoresponders and Shopping Cart Integration
When people place orders through
your website, it is always a good idea to immediately acknowledge
the purchase. One way to do this is with the use of an
autoresponder that can be integrated with your shopping cart.
In fact,
many shopping
carts that are available today have their own autoresponders
built into the system.
When you set up your autoresponder to send a message to someone that
has placed an order, there are several things that should be
included in the message. This is an opportunity to ‘speak’ to
your customer, and to let them know about other deals that you have
or special items that you have available. You should not miss this
opportunity.
Do not try to get your ‘thank you’ sales message on the same
autoresponder as the customers email receipt. Putting the sales
message on an email that is automatically sent to grant the customer
access to their purchase is also a bad idea – that would go better
with the receipt. Make sure your ‘thank you’ sales message is a
message that is sent out all by itself, so your customer can
focus solely on that!
Thank the customer for their recent purchase. Tell them how much
their purchase will help them, and then tell them about other
available products that work well with the one that they just
purchased, or that are similar to the one that they just purchased
in some way. For instance hair conditioner works with hair shampoo.
Vacuum cleaner bags or carpet powder works well with vacuum
cleaners. Just let them know about the various products that you
offer that will compliment their purchase in some way.
The important thing is to not let your customer get away without
further contact...especially when you have
great autoresponders available at cheap rates.
Think about being in a brick and mortar
store. When you go up to the counter to pay, there are many items there
for sale. These items are meant to be picked up as last minute purchases,
or impulsive purchases. Your ‘thank you’ sales letter serves the same
purpose.
Don’t make the mistake of bombarding your customer! You can usually send
them periodic information about your specials after they have made a
purchase through you, but emailing them on a daily basis with your offers
is not good business! Use your autoresponders responsibly! Make
sure that your autoresponder is set up to handle automatic remove
requests, and make sure that the information that you are sending your
customers is of value to them.
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