_______________________________________________________
SPECIALS FROM---> www.learnhomebusiness.com 
HomeBiz-Tips --The Friendly Online Marketers E-Mag
_________________________________________________

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=> GUEST ARTICLE: By  Darrell Finkeldei
----------------------------------------------------

The Internet Marketing EBook Craze: 
How to Make Savvy EBook Choices

Jeez! Internet marketing EBooks are everywhere. 
"Secrets Revealed" and "Something-or-another Magic". "10,000,000 Killer Ideas" and "Instant Money Without 
Working For It". And, of course, the latest and greatest 
of all...

"How to Crank Out a New EBook Every 30 Seconds!"

Is this what we call "the eBook craze"? A better name 
might be the "Make-a-Quick-Buck EBook Frenzy!"

Now, don't get me wrong. I like eBooks. I like them a 
lot. I love being able to place an order, click download, 
and be seeing what I bought light up 480,000 pixels in 
blazing color on my computer screen within a matter 
of minutes.

But, I also want those kilobytes of data to deliver real
substance. "Meaty" stuff that I can sink my teeth into 
and learn from. Original ideas that dispatch a 
psycho-electric charge to my brain and makes that little 
light in my head glow bright and warm.

Sadly, it's been a long while since an eBook has 
delivered much more to my hard drive than the current 
you'd get from a nearly dead AAA battery.

And is it any wonder? Some authors (and a few of them 
very respected Internet marketers) are cranking out 
one eBook after another. It seems the onslaught to 
cash in on the eBook craze is creating an unending 
proliferation of poorly done eBooks.

So, how can you weed out the good eBooks from the 
bad? How can you know which ones will deliver value 
for your hard earned dollar BEFORE you make the 
investment?

Here's a few "rules of thumb" that I think will serve you
well as you consider your next marketing eBook purchase:

#1 - A QUALITY PRODUCT WILL SELL ON IT'S OWN MERITS

I can't remember how many eBook sales sites I've visited 
where half to two-thirds of the sales copy was directed 
at all the "valuable(?) bonuses" I'd get with my purchase. 
This kind of site screams "LOW QUALITY!" to me.

I've always felt that true quality can stand on it's own. 
A product that delivers honest value needs no help from 
freebies and will sell completely on it's own merit.

#2 - A HIGH AFFILIATE COMMISSION CAN SIGNAL INFLATED PRICES

Check to see if there is an affiliate program for the
eBook. If so, look at the commission structure. While not 
always true, a commission pay out of greater than 25-35% 
could mean you're paying an inflated price to make up for 
the commission.

With commission structures you must exercise your own 
good judgment. Just remember that those who make their 
living by selling other's products through affiliate programs consider a 25-35% commission a fair return.

#3 - IS THERE A FREE TRIAL DOWNLOAD?

Look for a free trial download of one or two chapters from 
the eBook. This is a very good sign of the author's confidence 
in the product and your opportunity to get a glimpse of 
what you'll be getting with the full "paid-for" version.

Always use this option if available. You can tell a lot
about the eBook and the quality of the content by reading 
a single chapter. A free trial download generally comes with 
a table-of-contents, too. Here you'll get an idea if the eBook 
is going to deliver MORE or LESS than what you expect for 
the price.

#4 - WATCH FOR THOSE "USE-IT-FOR-A-FULL-YEAR" GUARANTEES

Contrary to what you might believe, a LONG guarantee 
period usually signals lower quality.

Think about it. Do you remember what you purchased a year 
ago? This type of guarantee can lull you out of a sense of urgency to evaluate your purchase. The author is likely 
hoping you will "download-it-and-forget-it".

I have much more confidence in my eBook purchases when 
there is a simple 30 day "no questions asked" money back guarantee. It signals to me that the author is confident that 
I will be a satisfied customer.

#5 - "YOU GET WHAT YOU PAY FOR" DOESN'T ALWAYS APPLY

EBooks literally cost next to nothing to produce and deliver. Therefore, the prices of digital products are determined 
strictly from perceived value. And perceived value is directly related to good (or bad) sales copy.

Do a little research on the author. Many times you will find 
that the content of the author's newest eBook is no more 
than a collection of articles posted for FREE at his web site 
only re-written in a little more detail.

Think twice before you shell out $97.00 plus for an eBook. 
With the current eBook craze you RARELY get what you pay 
for.

#6 - ALWAYS, ALWAYS, ALWAYS DEMAND VALUE

Is there a "no questions asked" money back guarantee? If 
there is, and you DON'T find a value that meets or exceeds 
the price you paid, USE IT!

Unfortunately, this "make-a-quick-buck" craze gives a
black-eye to the quality-conscious eBook publishers and 
their affiliate programs. By demanding quality we may 
eventually see an end to the current tide of low value 
eBooks.

****************************************
Darrell Finkeldei is the publisher of "The Start
Advisor". This exceptional newsletter delivers helpful
"hands-on-how-to" specifically for e-business starters.
Stuff you won't find in other ezines. Subscribe at:
http://www.netprofits4beginners.com /
****************************************
____________________________________________________
Did You upgrade "Become A Global Homebusiness Pro" to 
the Deluxe Version? --If not, now is the time as the 50% Deep 
Discount Offer is still on! Upgrade to Deluxe Version Here:
http://www.learnhomebusiness.com/upgradeglobal.htm ____________________________________________________

----------------------------------------------------
=> FROM OUR READERS
----------------------------------------------------

Dear S. Kumar,

I loved the Global Homebusiness eBook. It makes me think 
that it is possible that I can one day quit my day job.

Thanks
Stephan
http://auctionwants.netfirms.com 

Editors Note: Thank you Stephan for your kind words.

Please e-mail your opinions about our site, my eBook 
or anything that you feel needs to be improved. This 
will enable us to improve and give you what you want.
mailto:opinions@learnhomebusiness.com  

Important Note: Just for letting us know of your honest 
thoughts we have SPECIAL GIFT for you - The Brand 
new eBook:
"-From Zero To Hero: How To Become A Top eBook Seller-"

Send your suggestions to 
mailto:opinions@learnhomebusiness.com 
and get the download information.

==============================================

Well! That sums up the First Fortnight of December
HomeBizTips Issue.

If you received this issue from a colleague or friend you 
can directly subscribe by sending a blank email
mailto:subsribe@learnhomebusiness.com  

Or you may visit here to subscribe: 
http://www.learnhomebusiness.com/freeglobal.htm  

You are encouraged to pass this issue of 
'HomeBiz-Tips' along. It just may be useful to some one else!


Cordially, S. Kumar

Publisher: http://www.learnhomebusiness.com 
Subscribe: mailto:subscribe@learnhomebusiness.com 
Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com 
mailto:kumar@learnhomebusiness.com 

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