Internet Marketing Guide

Industrial Internet Marketing Section

Welcome to Internet Marketing Guide



Industrial Internet Marketing Article

Change is the only constant in life -- and it applies to Internet marketing more than anything else!

All the successful Internet marketing professionals understand that three months on the Internet is equal to one conventional year! This article on Internet Marketing throws light on how important is to change constantly to remain where you are.

In Internet Marketing The Only Certainty Is Constant Change

A generation in Internet marketing seems to last 12 months or less and therefore it is very important for online marketers to reassess their marketing plan frequently. It wasn't too long ago that popups and banner ads were all the rage and now they're about as welcome as a telemarketer or a lawyer.

"If you don't like the weather, just wait for 10 minutes"...This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change.

In earlier times, just getting traffic to your website could spell success. That just is not the case today. In the current environment, Internet marketers have many tasks before them including increasing traffic, maximizing traffic quality, and improving conversion ratios. Much simpler said than done, but
the key element is to understand that we are dealing with a dynamic marketing landscape where change is almost a continuous process. A successful Internet marketing campaign will always be a work in progress.

A dynamic internet marketing campaign will be a continuous process of monitoring & analyzing, followed by tweaking & experimenting, followed by measuring the impact (more monitoring & analyzing) of the changes made.

The first step in analyzing your marketing campaign is pinpointing precisely where the prospects are coming from. Whether it's search engines, email, or from other sources. All of this data can be found in your server logs and there are some very good traffic analysis tools (many of them free) that will provide you with the information without requiring you to become technically proficient at deciphering raw server logs.

By analyzing the information taken from the traffic analysis tools you can track keywords and other parameters which will tell you how visitors are getting to your site which, in turn, will help you improve and target traffic.

The goals for your particular site will depend upon the nature of your online business or endeavor. A good way to determine how well your site attracts and converts visitors is to analyze your traffic and then experiment or tweak some of the different elements of your site such as sales letter copy, special price promotions, limited time offers, free offers, headlines, color schemes, testimonials, etc., etc.

After making changes in your program, once again analyze your traffic to obtain a measure of the impact (good, bad, or none) that your tweaking has produced. And then start the process all over again, retaining the changes that yielded a positive result and, of course, rejecting those that did not.

Remember folks, it is up to us to stay in touch with the fact that there is one certainty about the future of online marketing, and that is that it will continue to change.

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.

Hope now you understand why you need to on your toes when it comes Internet marketing. You will find many more specialized articles if you look around this site. Good luck!


Industrial Internet Marketing Best products




Industrial Internet Marketing News

Toward an open Internet of Things

In a couple of posts and articles, we’ve nibbled around the notion of standards, interoperability, and the Internet of Things (or the Internet of Everything, or the Industrial Internet, or whatever you want to call it). It’s time to say …


GE and Partners Announce Winning 'Open Collaboration' Innovations of Industrial Internet Flight Quest 2 and 3D ...

GE and partners today announced the winners of two global open innovation challenges, the Industrial Internet Flight Quest 2 and 3D Printing Production Quest. Through ope


Mocana Calls Heartbleed a “Wake-up Call” for Makers of Smart Connected Devices

Mocana today urged developers of smart connected devices – the smartphones, routers, switches, smart TVs, industrial controls, heating and ventilation systems, appliances and other commercial and consumer hardware increasingly attached to the Internet of Things – to heed the wake-up call of Heartbleed and ensure their products are secure, private and safe.


Future Electronics Announces Greenliant's SATA NANDrive(TM) to Replace Industrial Grade CFast ...

Pointe Claire, Quebec - Future Electronics, a global leading distributor of electronic components, has announced availability of SATA NANDrive™ to replace industrial grade CFast cards, with inventory in stock and ready to ship. CFast is an extension of the Compact Flash standard and is effectively a Serial ATA (SATA) equivalent of the Parallel ATA based (PATA) CompactFlash (CF) cards ...


Peregrine Semiconductor Names Duncan Pilgrim Vice President of Marketing

Peregrine Semiconductor Corp. , founder of RF SOI and pioneer of advanced RF solutions, announces Duncan Pilgrim has been promoted to vice president of marketing.


Lloyd Morgan Executive Releases China Employment & Salary Guide 2014

SHANGHAI, April 23, 2014 /PRNewswire/ -- Lloyd Morgan Executive, a leading recruitment service provider, launched its bilingual China Employment & Salary Guide 2014 today, presenting keen market insights on the 2013 employment marketplace and an outlook for the remainder of 2014. The guide services as a useful reference book for professionals in all the key industries and functions, including ...