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Internet Marketing Book Article
Quite frankly, 95% of people who get into Internet Marketing makes some silly mistakes.
A little bit of caution can improve the results of your Internet marketing efforts substantially. This article discusses some of the most common mistakes done by Internet marketing professionals. Make sure that you avoid them!
Internet Marketing: Mistakes to Avoid
You can achieve great results in your online business through well planned
strategy. But we can make certain mistakes which set us back. It is advisable to
understand these mistakes and stay clear of them while designing your marketing
1. Not focusing on the right market
Picking the right market is the most important part of a marketing plan. Right products for the right markets is the motto you should always practice. A very good product placed in a wrong market can lead to a disaster. Employ some tools to select the right market and also invest time in searching for the most suitable keywords that fit the market.
2. Dropping your present customers from the marketing plan
Another mistake is not including your existing customers in your target segment. It is easier to retain a customer than get a new customer. If you don't serve the existing customer they will leave you. Also, a current customer has good things to tell about your products to others and chances are that their friends will buy from you after hearing them. Therefore you have a good chance of picking up new customers.
3. Be careful with hard sell
A big mistake made in all the marketing plans is making each web page a sales copy. Sales promotion on the whole web site makes it uninteresting and the user also feels forced to read each page. Do not make the visitor feel forced to buy your products because pressurizing the visitors will just make you lose a prospective client. Selling is an art. Do it in a more subtle and sophisticated way.
4. Offering no content
Remember the online rule - content, content and more content. Online business can be very exciting and you might forget that your target customers are life and blood bodies not automatic machines. They need to be hooked to your website through valuable, interesting and updated content. Offer
them good information and build lasting goodwill with them. Offering only advertisements on your site will not interest any customer let along result in sales. So remember the rule, content, more qualitative content rules the web. If you are looking for clear private label content that you can use on your site, check Private Label Articles.
5. Ineffective Web Site
Many webmasters feel that only a dazzling, flashy website is attractive to the visitors. This not necessarily true. There are different ways of ensuring that your website looks good. Use a catchy headline that draws the customers attention. Offer genuine customer testimonials which will help the visitors relate to the other customers and buy your products based on their recommendation.
Desmond Mantor is the Marketing Manager for http://www.havetraffic.com a company specializing in producing highly targeted website traffic for commercial websites.
Hope this article on Internet marketing showed you how to avoid the very basic pitfalls you must avoid. Be very clear on what Internet marketing scene you are into!. Lot more articles can be found on this site. Just bite into them!
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