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The Hidden
Effects Of Colors - Create The Right Ambience
For 90% More Sales! |
The Hidden Effects Of Colors - Create The Right Ambience For 90%
More Sales!
By S. Kumar, Learnhomebusiness.com
"Did you know that your site visitors
make a subconscious judgment within the first 90 seconds of initial
viewing of your site, and that between 62% and 90% of that
assessment is based on *color alone*?
If you feel, your
website is not pulling in or not holding people, may be the color
combination of your site is
interfering with your visitor's sense of harmony!
The effect of colors in influencing the
mind of your customer is high and this psychological factor of color
must be put to good use in the marketing & design of your web site.
Color impacts and directs the customer to a
positive decision. And as I said earlier: "Between 62% and 90% of
the assessment of your website is based on *color alone*".
Here are
7-sets of graphic tools that has the
potential to get your color selections perfectly right.
Visit them!
Color influences the moods and the
sentiments. Color can be effectively used in websites as mood enhancers
and make the visitor comfortable and calm. Begin to use color
effectively with its millions of combinations to your advantage.
Here's a simple psychological color chart
to help you through!
Cool Colors
Blue, green, purple, turquoise and silver
are known as cool colors. Cool colors casts calming effect on your site
visitor. But beware that, when used alone, these colors can leave a cold
and impersonal feel on your site visitor. So combine colors from other
groups intelligently and avoid this.
|
Cool Color |
Positive Emotions |
Negative Emotions |
|
Blue |
love, loyalty, tranquility, security, trust, intelligence |
coldness, masculinity, fear |
|
Green |
money, freshness, growth, fertility, healing |
envy, guilt, jealousy, disorder |
Purple
(combination of blue and red) |
luxury, spirituality, royalty, nobility, ambition |
moodiness, mystery |
|
Turquoise |
spiritual, protection, sophisticated, healing |
femininity, envy |
|
Silver |
glamorous, sleek, high tech, graceful, |
insincere, dreamer |
Warm Colors
Red, pink, yellow, orange, purple, and gold
belong to warm colors and has an exciting effect on the viewer. But when
used along, they can get over-stimulate! It can swell up emotions like
anger! So add colors from other groups to strike a balance...
|
Warm Color |
Positive Emotions |
Negative Emotions |
|
Red |
love, power, strength, energy, passion, heat |
anger, warning, danger, impatience |
|
Pink |
healthy, sweet, happy, compassion, feminine, playful |
weakness, immaturity femininity |
|
Yellow |
bright, intellect, energy, creativity, sun, happy |
coward, unstable, irresponsible |
|
Orange |
courage, friendliness, confidence, warmth, success |
ignorance, superiority. sluggishness, |
Purple
(both warm and cool color) |
luxury, spirituality, royalty, nobility, ambition |
moodiness, mystery |
|
Gold |
traditional, wealth, prosperity, valuable |
greed, dreamer |
Neutral Colors
Brown, tan, ivory, gray, black and white
falls in neutral colors. Neutral colors be at best when mixed with cool or
warm colors. They have the innate capacity to tone down the effect of
other overpowering colors and can be excellent as backgrounds. Black can
be used to create a dark shade of a primary color and white for a light
shade.
|
Neutral Color |
Positive Emotions |
Negative Emotions |
|
Black |
protection, classy, dramatic, serious, formality |
secrecy, evil, mystery, death |
|
Gray |
security, intelligence, reliability, solid, conservative |
gloomy, conservative, sad |
|
Brown |
friendly, longevity, earth, outdoors, conservative |
dogmatic, conservative |
|
Tan (Beige) |
dependable, crisp, flexible, conservative |
dull, conservative. boring |
|
Ivory |
quiet, warmness, pleasantness, pureness |
weak, unstable |
|
White |
goodness, clean, fresh, innocence, purity, easy |
winter, distant, cold |
So what's the perfect color combination
for your website?
No specific answer from me! Except that
try to understand your niche target and taking into account their
response to various color schemes -- and NOT simply your own.
BTW, don't miss out on
these 7 color tools...
Hope you will find these 7 brand new
tools useful,
S. Kumar is the Webmaster of
Learnhomebusiness.com
PS:
If you get stuck with creating your
sales letters,
simply visit here to find out how a simple software turns
your inputs into a ' Finished Sales Letter in no time
Or you can discover More About The
"22 Hot Buttons" Of A
Salesletter!
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