Welcome to Search Engine Optimization Guide
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Company Engine Mo Optimization Search Article
With confusing words thrown around, SEO professionals sometimes end up
confusing a newbie!
The following article attempts to de-mystify these SEO Glossary and make it
palatable to an ordinary guy.
Search Engine Optimization ( SEO) Glossary.
Algorithm. A set of rules that a search engine uses to rank the pages
contained within its index in response to a particular query. No search engine
reveals exactly how its algorithm works, to protect itself both from competitors
and from those who wish to spam the search engine.
Back links. These are links to a website from external sources, including
other web pages, directories, and advertising.
Banned. When pages are removed from a search engine's index because the
search engine has deemed them to be spamming, or violating one of the search
engines other rules.
Click-through rate. How many people clicked on a link, as a percentage of
the total number of people that saw the link.
Cloaking. The act of serving content to search engine spiders that is
different to what normal visitors would see. Search engines will ban you if they
find you doing this.
Contextual links. Contextual links are displayed on web pages when the
content on the page indicates to an ad server that the page is a good match for
specific keywords or phrases.
Conversion rate. The percentage of visitors to a website who buy
something.
Cost per click (CPC). A system where an advertiser pays an agreed amount
for each click someone makes on a link leading to their website.
Cost per mille (CPM). A system where an advertiser pays an agreed amount
for the number of times an ad is seen, regardless of how many people actually
click through. The mille refers to one thousand viewings of the ad.
Crawler. A component of a search engine that gathers listings by
automatically crawling the web, following links to understand how pages are
connected.
Before we proceed further, here is a mention about a nice SEO
software that is simple to use.
Try SEO Elite
if you are stuck with your optimization techniques
.
De-listing. This is when pages are removed from a search engines
index, usually because they haven't been updated for a long time.
Directories. A type of search engine where listings are gathered by
humans, rather than by automated web crawlers. Yahoo is such an example and the
SEO strategy to adopt here is different.
Doorway page. A web page created in the hope of improving another pages
ranking in a search engines listings. Doorway pages don't give much information
to the people viewing them.
As you know finding the right keywords is of utmost importance
to SEO. With the right kind of keywords,
your SEO can become very easy.
Keyword Elite is one such software that can help you find the right
keywords.
Graphical inventory. Banners and other ads that appear depending on
the keywords a page contains. This includes pop-ups, browser toolbars and rich
media.
Index. The collection of information a search engine has that searchers
can query.
Landing page. The web page that a visitor reaches after clicking your
search engine listing.
Link popularity. A count of how popular a page is based on the number of
other pages that link to it.
Link. A link is text that you can click on to go to another website, or
another page on the same website.
Listings. The information that appears on a search engine's results page
in response to a search.
Meta-search engine. A search engine that returns listings from two or
more other search engines, instead of using its own index.
Meta tags. Tags placed in a web pages code that pass information to
search engine crawlers, browser software and some other applications.
Meta description tag. This meta tag allows pages to provide descriptions
to search engines.
Meta keywords tag. Allows authors to add text to a page to help with the
search engine ranking process.
Meta robots tag. Allows page authors to keep some web pages from being
indexed by search engines. Similar to a robots.txt file.
Natural listings. The listings that search engines do not sell. Instead,
sites appear solely because a search engine believes it is important for them to
be included, regardless of payment. Note that paid inclusion listings are still
treated as natural listings by many search engines.
Outbound links. Links on one website that lead to other websites.
Paid inclusion. An advertising program where pages are guaranteed to be
spidered and included in a search engine's index in exchange for payment.
PPC. Pay-per-click – means the same as cost per click (CPC).
Paid listings. Listings that search engines sell to advertisers, usually
through paid placement or paid inclusion programs.
Pay-for-performance. A term popularized by some search engines as a
synonym for pay-per-click. It stresses to advertisers that they are only paying
for ads that "perform" in terms of delivering traffic, as opposed to CPM-based
ads, where ads cost money even if no-one clicks on them.
Paid placement. An advertising program where listings appear in response
to particular search terms, with higher rankings typically obtained by paying
more than other advertisers.
Total Optimizer Pro is a software that lets you gauge your competitors
rank and their SEO strategy.
Rank. The order in which web pages are listed in search engine
results.
Reciprocal link. A link exchange in which two sites link to each other.
Results page. The page that appears after a user enters their search
terms.
Robots.txt. A file used to keep web pages from being indexed by search
engines.
Search engine. A service designed to allow users to search the web, or
another database of information.
Search engine marketing (SEM). Marketing a website using search engines,
whether you're improving your ranking in natural listings, purchasing paid
listings or some combination of the two.
Search engine optimization (SEO). Altering a website so that it ranks
higher in the search engines.
Search terms. The words a searcher enters into a search engine's search
box.
Shopping search. Shopping search engines allow shoppers to search the web
for products and their prices.
Spam. Any search engine marketing method that a search engine decides is
detrimental to its efforts to deliver relevant search results.
Spider. See crawler.
Submission. The act of sending a URL to a search engine, for inclusion in
its index.
XML feeds. A process in which information about a page is fed to the
index without using a crawler, for example using RSS.
The best advice is to follow a good search engine promotion system. Keep track
of when you submit your sites and how soon they're indexed -- checking once a
week is sufficient.
Ranking systems can be confusing and there are often complex factors involved,
but you do not need to be an expert in the field to achieve top results. Take a
chance after all, you have nothing to lose.
Hope this SEO glossary was useful to you. You will find many more such articles
around this site.
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