Welcome to Search Engine Optimization Guide
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The basic question is should we need an SEO professional?
There varying opinions about it. This article focuses on choosing an SEO provider with minimum damages and maximum benefits for you. After all, SEO is needed for your website.
How to Choose an SEO Provider.
As the demand for search engine marketing continues to grow, so does the
demand for experts in the area. In recent months, mass emails seem to be the new
promise of top search engine rankings. How do you choose an SEO provider that
will understand the needs of your website and provide quality service?
This is a very important question to address. You choose the wrong kind of SEO provider - they can cause everlasting damages to your website by using black hat (unethical) methods.
So let's breakdown the elements of SEO, to make it easier for you to recognize a good product. To find a good SEO provider, look for these things:
They must have long experience and must have a good standing in the market. You can find out about this by hanging around SEO forums asking relevant questions.
They need to be able to check your current site, evaluate it and set goals for it. They should develop a list of target keywords relevant to the site, write and insert good meta tags for you, and check all other tags to make sure that they're alright. They should also check all your content and make recommendations on how to improve it to get better search engine rankings.
Or if you are interested in a very good Search Engine Optimization software
that use ethical methods, try
Also your SEO provider should provide link-building programs, including writing and submitting listings to directories and giving you ideas on who to ask for links from. Reports tracking search engine referrals to your site are always good, especially if they explain what they mean and how they can be improved.
Website maintenance is a very important aspect of any SEO program. Once their site has been optimized, many people don't realize that they need to keep up these methods over time. If you let your site lapse back to the way it was as you add new content, then you'll need to start all over again.
What kind of price can you put on all this? Well, pricing structures for SEO vary a lot between companies. Some companies will charge more because they include a monthly maintenance fee, while other companies offer customized proposals based on a websites specific need. In general, good SEO can cost as much as $150 an hour, so be prepared for that. Keep in mind that the larger your site is, the more work will be involved. It will naturally take less time to optimize a smaller, simpler site, so keep this in mind when you consider the pricing.
After you're more comfortable with what the services offered are and how they're priced, you'll want to make sure that the company you're choosing as your SEO provider has the knowledge and skill to complete the work for you. You should talk to three or four companies before you choose one. Be sure to ask them these questions, and back off if you don't feel like you're getting an honest answer:
1. How long has your company been in business? Can you explain what your previous experience is and what principles your SEO works under?
2. What other services do you provide besides SEO? Do you provide Internet marketing services?
3. What kinds of industries have you serviced previously? Can you provide me with checkable references?
4. Could you provide us with a list of past customers for you have don SEO?
5. How will you break down the cost of your services?
6. How much will I need to do myself for this SEO project to run smoothly?
7. How much time do I need to set aside to communicate with you during the process?
8. How long does it usually take to achieve results? (SEO is a gradual process, so a reply of anything under 6 months should be a red flag for you).
9. Is it possible to have someone from your firm teach us how to maintain your SEO once its done? (If they tell you that you wouldn't be able to do it yourself, then that's another red flag).
When they do send you a proposal on the project for SEO, you will want to make sure that it contains everything you spoke about, and everything else that should be there. If the answers to any of these questions are missing, you should walk away:
1. What specific services are included in the contract? Are any omitted? Make sure that what you discussed and wanted is included.
2. What is the name or position of the person you will be working with? Are you dealing with a salesperson, a designer, or someone else?
3. Are allowances made for communication with you? Are there any additional fees for contact?
4. How will the company be providing support? By email? On the phone? Do they stop supporting you after a month or so?
5. Is it one time SEO? Or do they provide continued support.
6. Are there extra fees for re-optimization or additional consulting? Is it really necessary? What maintenance is provided? If not, what is the additional cost of it? When maintenance is not included with the plan you need to be careful, as there are people who will charge you exorbitant amounts of money to maintain their optimization.
7. What reports are provided and how often will they provide them?
8. What are the total charges? Are there any additional charges?
By taking steps like this you will guard yourself against bad practices, you will also have a better understanding of the service you are getting, and you can easily compare offers to find the best one. But how can you tell if your provider is operating ethically? Well, that is pretty easy. Here's a list of the sales pitches that bad SEO providers will use on you. If you hear any of these from a company, use someone else instead.
1. Guaranteeing top-ranking placements. This is impossible to do since the algorithms of the search engines change often, and any good SEO provider will tell you that.
2. Offering a service that includes the development of doorway pages. These designs often don't take your visitors ease of use into consideration, and search engines will ban your site if they catch you using them.
3. Telling you that you need more than one domain name pointing to your website. You can get banned for domain spamming, so don't take the risk.
4. Any company that says it will get thousands of inbound links to your website they will be using free-for-alls, which are very bad for your rankings.
5. Companies that offer you search engine submission software. Good positions always come from hand submission. If they tell you that submission by hand is not the best way to go, don't stick around.
Many SEO providers use unethical spam practices because they are cheap, easy to implement, and do provide very short-term results. Beware of any provider that uses them.
Because this type of unethical SEO tricks can land you in big trouble. Your website can get banned and that will be the end all types of SEO as far as your website is concerned.
The best way to tell if the provider SEO practices are ethical is to ask: Do these changes benefit visitors to my site as well making it more search engine friendly? A good SEO provider will always say yes, as SEO is as much about the users as it is about the engines. After all, what's the point of a high ranking page if its nothing but unusable rubbish that will have people rushing for the Back button?
Don't be overwhelmed by these things, but always be on the look out to make sure that you're getting the best service possible. Good SEO companies can boost your sites traffic without resorting to unethical practices, and keep up with changes in the industry.
Hope you enjoyed this article on SEO. You can find more such articles around this site.
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