Welcome to Search Engine Optimization Guide
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Engine Marketing Optimization Search Services Article
Knowing how search engines work is the basic step before proceeding any sort
of SEO.
Your website content needs to analyzed by search engines before they index you.
This is where the relevance of SEO comes in promoting your website. Although the
details are complex, this article aims to give you some insight into the process
without getting too technical. Read on...
How Search Engines Work.
Many people wonder how search engines really work.
Most search engines have three parts: a crawler, an index, and a search
interface. Let's look at each part individually, to get a better
understanding of them. Each part has its own role to play in the process, with
all the parts working together to make searches possible.
Understanding these three parts is very important for SEO. As we go into the
more complext subject of SEO, these basics will help you to put things in
perspective..
The Crawler.
Also known as a 'spider' or 'bot', this part of the search engine wanders the
web, following links and picking up information for its database. Crawlers do
most of their work at times of the day when search engines are less busy, but
they typically visit frequently updated pages more often. This is something to
keep in mind when you're working on your pages. As you may want to perform
updates locally and update them when they have been finished rather than
updating bits and pieces and hoping that the search engine runs into the correct
version.
Also, crawlers ignore some things: your site's code, for example. Your site's
title and text - your 'content' - is the most important thing to a crawler. The
fastest way to raise your site's search engine ranking for
specific
key words is to implement them into your title and your content.
The Index.
Once the crawler has collected all that text, it is then stored and indexed.
This allows people searching for keywords and phrases to get results relating to
what they were searching for - their search results. Most sites will incorporate
rating systems such as Google Page Ranks or Alexa rankings in positioning your
site which are considered to be important SEO. These ratings are used to attempt
to ensure that sites that are important receive more traffic than unimportant
sites.
To see this in action, go to a search engine and type in a word. You'll see some
text on the page saying something like "results 1-10 of 345,000". This means
that the search engine's index contains 345,000 pages it believes are related to
the word you typed. If you wanted to, you could look through all these pages to
find the information you're looking for.
In order to understand rating systems more thoroughly consider your own site.
When you place links on your site you generally due so in order to increase your
users understanding of the content of your site. If every site in a particular
field links to a particular site, this site is probably very important to that
field and should, therefore, be listed highly in the lists of search engine
results. Thus the basic ideology of Google Page Ranks.
Consider again, a site that receives a great deal of traffic. If a site is
receiving loads and loads of traffic, it probably has some information or
service that is very important to its users. Alexa ratings attempt to estimate
the amount of traffic that a particular site gets and compare it to the amount
of traffic that other sites get. The closer that a site is to the most
trafficked site on the internet, the more likely it is to have important content
if it is relevant to the search query.
The Interface.
Actually as marketers ultimate aim is this. To get our website into the public
interface of a search engine enterprise through SEO. This is where the public
and our target audience uses the search engine. And our SEO techniques are
geared to make our site appear on this page.
Search engines provide a public interface for users who want to find information
on the web. They can type the word or phrase they're searching for, and the
interface will run an algorithm to find the pages relevant to their search and
display them.
These algorithms are an important part of the SEO (search engine optimization)
business, and the search engines are constantly changing them. You'll notice
when the algorithms change, as the rankings of your website will change with
them.
That's the reason why you suddenly see your site rankings
dropped and some SEO experts go jitters! For Google it is called Google dance.
No two search engines are the same. They all work differently, with their own
unique features, and they will all respond to your website in their own way. You
should familiarize yourself with the most popular search engines, to better
understand how each of them works.
The most popular search engines today include Google, Yahoo, AltaVista,
AllTheWeb, MSN, and Ask Jeeves. There are many other search engines available,
though, and you shouldn't ignore them altogether.
When you submit your website to the search engines, there's no way of knowing
when they might add it to their indexes. Since each search engine has its own
crawling and indexing methods, you can't be sure how long it might take. In some
cases, you might see results within a week, but don't count on it - it may take
several weeks or even months before you see anything.
If you would like to have a good SEO software, then consider using Brad
Callen's SEO Elite.
SEO
Elite is a good one and uses only white hat (honest) techniques for SEO.
We sincerly hope this article on search engines will help you with your SEO. You
will find many more SEO articles around this site.
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