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Search Engine Optimization Article
Search Engine Optimization is a long term goal! Every SEO strategy that you
come with must be long-term oriented.
Any short term or unethical SEO strategy that you work on is bound to bust! I any SEO professional advised you to go for black hat techniques, give him the boot now.
Long Term SEO Maintenance Tips.
Long-term SEO maintenance requires dedication to your website. There are people who think that they can throw up a web page and that people will find them, and good luck too them but it won't happen. Any website that wants to make money needs to get optimized, and stay that way.
Running and SEO campaign once or twice isn't enough in this market: you
need to consider long-term maintenance of your SEO.
For long term SEO maintenance to be effective, you need to constantly monitor the search engines algorithms, which can change very frequently. You also need to keep track of your competitors optimizations and adapt your strategy accordingly. Total Optimizer Pro is one software that can do this for you. It creates a blueprint of how the top 10 got there so you can too.
Always consider your website as an investment you've put time, money and effort into it. Your investment needs to be protected, and the way to do that is SEO maintenance. This makes sure that your website is ranked high enough to bring you the traffic you need, and keeps the sales coming.
We've compiled a list of tips to help you with your SEO maintenance. To keep good rankings, you need to pay attention to how your site is doing. Here are 12 things to remember:
1. Check on your pages regularly and make sure they're still listed. Your listings are the most important part of your SEO work. Whether the page is listed or not is vastly more important than what key words you have etc. After all, if you aren't listed at all what good is it to optimize?
Another excellent software program that can help you with SEO ethically is
This tool does almost all the work for you.
2. Monitor the listings every week or two to make sure your pages are displaying correctly and that there are no problems with your site. While your at it see whether you've risen, dropped, or remained constant as far as listings go. Odds are that you will not remain constant, if you do remain constant you should consider this a small success as you have probably risen above other pages that were formerly above you while others from below you have surpassed you.
3. Resubmit your site if you make major changes, but not for anything smaller. The most important time to resubmit your site is if you have recently changed your titles. Titles are very important in SEO and can deliver you with a completely new set of quality key words.
One good tool that you can use to find good keywords is Keyword Elite. This can help you to find the right keywords for your SEO efforts.
4. Watch for trouble, and fix it quickly. Don't think it will correct
itself it won't. Any missing pages should be checked out thoroughly. Chances are
that the system has run into a problem, but if you don't check it out you may
very easily be wrong. Always correct any of your mistakes as your mistakes can
be very costly if they are not dealt with in a timely fashion.
5. Create monthly ranking reports on your site, to see if any changes need to be made.
6. Keep building your link popularity.
7. Keep submitting your site to the big directories, as spiders use these as a starting point.
8. Watch your competitors and the methods they use. If they start trying to cheat, report them straightaway it gets them out of your way.
As mentioned earlier,
Total Optimizer Pro is one software that help you to monitor your
competitors SEO methods.
9. Set goals for yourself. Write out an SEO maintenance plan, and if things change then make sure to set new goals and stick with them.
10. Stay up to date on the latest SEO information.
11. Check your sites performance if you're not monitoring your traffic, find a tool to do it now.
12. Maintain a solid plan for dealing with your sites growth. Don't panic if you see a blip.
This might seem like a lot of work for a small website or company, but you need to do it to help your website grow. If you don't have growth, you have nothing. No business wants to stay where it is forever, and SEO is a good way to get more business and stay in the race.
Do you remember why you started a website to begin with? The chances are you wanted to make money. Your website is a business, and you need to run it like one. Don't stress too much over the work involved: its only a few hours each week in total, and you can do it whenever you want.
Hope you enjoyed this article on SEO. Many more SEO articles around this site. Read them too for more authentic information.
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