Welcome to Web Design Guide
|
|
Design Page Web Article
This article discusses the role of a logo on your web design strategy.
As you already know, a logo is the symbol with which your site is identified and hence important in web design. Your logo occupies a top spot on your web design schemes.
Whether yours is a small site or a big site, designing a logo for your site
must be included in your web design plans.
The Art of the Logo.
Logos are difficult to design – if you don't think they are, then the chances
are that you have a bad one. Every website needs a logo and must be a part of
the web design strategy, and you should lavish a lot of time and attention on
yours.
Your Logo is Your Face.
When visitors happen across a website that they haven't seen before, one of the
first places they look is at your logo – and that's when they start to form
impressions of you. A good logo can make or break trust in your site, and be a
big factor in whether anyone takes you seriously. Branding experts know this:
logos can produce positive reactions (like recognition), and negative ones (like
revulsion), but both are equally strong. Having a bad logo is, effectively, like
having an untrustworthy-looking face.
Keep Pictures Simple.
If you do include an image in your logo, keep it to one, and keep it to simple
shapes. You don't want your logo to become 'busy': just suggest what you're
getting at, instead of pasting in a full-color photograph of it. In fact, you
should keep your logo to as few colours as possible, if you want it to make an
impact.
Typography is Important.
Don't let anyone deceive you into thinking that the most important thing about a
logo is how many little shapes and pictures it has in it. What draws visitors'
eyes about logos is the typography: the font on the words.
Unfortunately for logo design, there are a hundred or so fonts that come with
Windows and Office, and they've become overwhelmingly common in amateur logos.
You're never going to be taken seriously if your logo appears in Times New
Roman, or Verdana, because everyone else's is too.
So where can you find a less-common font. Well, take a look around sites like
fonts.com and
typography.com for a
start. Personally, I often like to use fonts that I've seen in advertisements
and found appealing: you can identify any fonts you can scan using a service
like WhatTheFont
– it will take a look at the letters and tell you which font you've found.
Of course, commercial fonts can be expensive. Don't pay ridiculous amounts, but
don't be afraid to pay a little: the chances are that you'll be getting a much
better font than you would be otherwise.
Avoid Clichés.
Finally, whatever you do, please avoid the painful cliché logos that are so
common on the web. To help you out, here's a quick list of logo types to stay
away from:
- Decade-linked logos. Please don't make your logo look like something from the '60s, '70s or '80s in your web design, unless one of those decades is directly relevant to your site. If you just do it for no reason, it's a cliché.
- Spirals. Putting spirals in logos has been done to death – no matter what variations you might be able to think of on it, they've been done. Spirals are nice, appealing shapes, but simply too common in logo design to consider for your web design.
- Animals. Putting an animal (or a silhouette on an animal) into your logo might look nice, but the chances are that there are already plenty of people out there using your animal. Especially if you've had the 'original' idea of combining a rabbit and a hat to imply that your product is 'magic'.
- Letters making faces. Painful in every case, and yet getting more common all the time. Please resist the urge to draw a little curve under two Os to make a smiley face. Please do not do it your web design.
- Letters making punctuation. Like the faces, but worse. How many more is turning into exclamation marks do we have to endure? Just don't do it on your web design
- Swooshes. The king of the clichés, the swoosh is at the point where using it in your logo will get you mocked. A swoosh is a curved line running across your logo – some say it's now the most common logo device in the world. I'm sure you can think of something better for your web design.
We hope these tips on logos for your web design was worth it. Hope you
appreciate them, as your appreciation is our motivation!
|
|
|
Design Page Web Best products
Design Page Web News
Web Pages Maker Helps Video Producers Create Video Pages Quickly and Easily - WebWire (press release)
Web Pages Maker Helps Video Producers Create Video Pages Quickly and Easily WebWire (press release) Easy Video Pages software is designed to create professional looking video websites and it is so easy to use that beginners won't have a problem with HTML or any other computer code. Baton Rouge, Louisiana, February 11, 2012 - Web pages maker software ... |
Spray Foam Systems' New Web Site Reflects New Focus - SprayFoam.com
 SprayFoam.com | Spray Foam Systems' New Web Site Reflects New Focus SprayFoam.com GREENSBORO, GA - February 10, 2012 - Spray Foam Systems recently unveiled a brand-new Web site that positions the company as a one-stop shop for all things SPF. Spray Foam Systems, a longtime full-service provider for all types of spray foams and ... |
How Pinterest Is Changing Website Design Forever - Mashable
How Pinterest Is Changing Website Design Forever Mashable Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. The site doesn't use traditional web ... |
WEBstaurantStore.com Debuts New Web-Based Menu Designer - Technology Digital (press release)
WEBstaurantStore.com Debuts New Web-Based Menu Designer Technology Digital (press release) LANCASTER, PA, February 03, 2012 /24-7PressRelease/ -- WEBstaurant Restaurant Supply, the largest restaurant supply company on the web, has expanded its services with the debut of a web-based menu design program available to any patron of the site. |
Students design web sites - Reporter Online
 Reporter Online | Students design web sites Reporter Online David Pierce (left), advanced web design instructor at Evergreen Park Community High School, gave his students the opportunity to create web pages for local businesses. Phillip Shaw (second from left) and Brandi Welcome created a page for Pappy's ... |
Getting started with web development on your own - The Coloradoan
Getting started with web development on your own The Coloradoan That is why certain web pages run into browser issues and may display slightly differently in different browsers. However, the more you learn about web design, the better you can become at handling these types of browser compatibility issues. |