Welcome to Web Design Guide
|
|
Design Your Web Page Article
This article discusses the role of a logo on your web design strategy.
As you already know, a logo is the symbol with which your site is identified and hence important in web design. Your logo occupies a top spot on your web design schemes.
Whether yours is a small site or a big site, designing a logo for your site
must be included in your web design plans.
The Art of the Logo.
Logos are difficult to design – if you don't think they are, then the chances
are that you have a bad one. Every website needs a logo and must be a part of
the web design strategy, and you should lavish a lot of time and attention on
yours.
Your Logo is Your Face.
When visitors happen across a website that they haven't seen before, one of the
first places they look is at your logo – and that's when they start to form
impressions of you. A good logo can make or break trust in your site, and be a
big factor in whether anyone takes you seriously. Branding experts know this:
logos can produce positive reactions (like recognition), and negative ones (like
revulsion), but both are equally strong. Having a bad logo is, effectively, like
having an untrustworthy-looking face.
Keep Pictures Simple.
If you do include an image in your logo, keep it to one, and keep it to simple
shapes. You don't want your logo to become 'busy': just suggest what you're
getting at, instead of pasting in a full-color photograph of it. In fact, you
should keep your logo to as few colours as possible, if you want it to make an
impact.
Typography is Important.
Don't let anyone deceive you into thinking that the most important thing about a
logo is how many little shapes and pictures it has in it. What draws visitors'
eyes about logos is the typography: the font on the words.
Unfortunately for logo design, there are a hundred or so fonts that come with
Windows and Office, and they've become overwhelmingly common in amateur logos.
You're never going to be taken seriously if your logo appears in Times New
Roman, or Verdana, because everyone else's is too.
So where can you find a less-common font. Well, take a look around sites like
fonts.com and
typography.com for a
start. Personally, I often like to use fonts that I've seen in advertisements
and found appealing: you can identify any fonts you can scan using a service
like WhatTheFont
– it will take a look at the letters and tell you which font you've found.
Of course, commercial fonts can be expensive. Don't pay ridiculous amounts, but
don't be afraid to pay a little: the chances are that you'll be getting a much
better font than you would be otherwise.
Avoid Clichés.
Finally, whatever you do, please avoid the painful cliché logos that are so
common on the web. To help you out, here's a quick list of logo types to stay
away from:
- Decade-linked logos. Please don't make your logo look like something from the '60s, '70s or '80s in your web design, unless one of those decades is directly relevant to your site. If you just do it for no reason, it's a cliché.
- Spirals. Putting spirals in logos has been done to death – no matter what variations you might be able to think of on it, they've been done. Spirals are nice, appealing shapes, but simply too common in logo design to consider for your web design.
- Animals. Putting an animal (or a silhouette on an animal) into your logo might look nice, but the chances are that there are already plenty of people out there using your animal. Especially if you've had the 'original' idea of combining a rabbit and a hat to imply that your product is 'magic'.
- Letters making faces. Painful in every case, and yet getting more common all the time. Please resist the urge to draw a little curve under two Os to make a smiley face. Please do not do it your web design.
- Letters making punctuation. Like the faces, but worse. How many more is turning into exclamation marks do we have to endure? Just don't do it on your web design
- Swooshes. The king of the clichés, the swoosh is at the point where using it in your logo will get you mocked. A swoosh is a curved line running across your logo – some say it's now the most common logo device in the world. I'm sure you can think of something better for your web design.
We hope these tips on logos for your web design was worth it. Hope you
appreciate them, as your appreciation is our motivation!
|
|
|
Design Your Web Page Best products
Design Your Web Page News
SEO Services Alert: Internet Marketing Blueprint Unveiled at 2012 AAJ Winter Convention
PHOENIX, Feb. 10, 2012 /PRNewswire/ --Â When you design your house you need an architect; when you design your lawyer Internet marketing campaign, you need an SEO architect who understands the online legal ...
Read more...Fort Lauderdale Website Design Company, A Work Of Art, Inc., Gives Tips for Businesses To Seek Web Designers With ...
A Work Of Art, Inc., a Fort Lauderdale website design and marketing company, provide tips why business owners need to hire a web design company who can provide them with the services needed to make their website effective in today's competitive environment and the costs associated with web design.Fort Lauderdale, FL (PRWEB) February 07, 2012 The decision of hiring of a website design company ...
Read more...Responsive Design Tricks: Fluid Typography With CSS 3
Building a website that looks good on every screen is a tricky prospect. The key is to keep everything fluid -- type like water, Danielsan.
Read more...Do Your Users Get You? Test Them With Solidify
ZURB launched yet another handy design application to help anyone test Web products they're working on. This one is called Solidify . It takes care of one of the most annoying parts of building an interface: testing clickable prototypes. Solidify lets you build a working test of your design and give it to users to see if it makes sense to them. It also gives you analytics on how your testers ...
Read more...VIDEO: Highlights of the 2012 Design Awards
Origami dresses, the London 2012 Olympic torch and a wind-propelled landmine detonator are among the nominations for the 2012 Designs of the Year Awards.
Read more...3 Ways to Optimize Search on Your Ecommerce Site
The Future of Search Series is supported by SES New York, the leading search, social and display conference. From March 19 to 23, get five days of education, inspiration and conversations with marketing experts from the digital space. Register with MASH20 to save 20%.
Read more...