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Don't Let Shabby Web Site Content Undercut Your Website!! The royal road to a rewarding home business is filled with potholes. Out of these, negotiating your very own web site is one of the most problematic. Designing up a very good website is a nerve wracking process, and if you don't pay attention to precision, you can end in a mess. Your web site is the first and formost impression a customer has of your work at home business, so it had better be excellent first time itself. Now it's true you want your site to be very professional looking, but that's just the beginning. Sometimes often a excellent looking web site can sink itself with very bad copy. Every site visitor is looking for pin-point information. It is very important that your web site follows a logical path and has a crystal clear and full product information, a precisely stated offer, and easy to follow ordering directions, all cleanly written with impeccable spelling, grammar and punctuation. Hiring a a professional web designer is a great time saver if you can afford it, and it's not that these days. Many web design student are looking to build their portfolio material and just may build your site for free of cost. Just keep in mind, a web designer is trained to be, a designer. Be sure that the clarity, correctness and general feel of your writing is not compromised. One of the main flaws I find in poorly written web sites is the total confusion in me when I can't find what the real offer is. The home page has very slick sales copy with many testimonials, but where is the offer? A customer friendly web site should immediately explain the product and services and clearly state the offer straight away. You can do the follow up with a 2nd paragraph of sales copy high-lighting the benefits of your product, but make sure that your offer is stated up front. Another noted web site sinker is non harmonious and confusing links. A good web site should be structured into separate sections connected by links. To avoid confusion, keep each section of your web site less than than 300 words, keep it precise, and have an easy to read navigation model to the left side of each page {and also|as well as|and| at the very bottom of each page. It is very important that each link makes sense. Deploy logical titles like "product information," and {"order info"|"how to order"|"ordering information," and make sure the content matches the title. Don't have details on ordering on the products page, and vice versa. It is of utmost importance that your ordering information is totally clear. It would it be a bunch of lost sales if someone got her way your web site, but then refrained to buy your product because they were lost his way by your ordering page. Trust me, this happens all the time. Be doubly sure that everything is easy and non confusing. Your product range and price sections, mailing details and credit card information should all be easy to understand and logical. It's also a very good idea to have an order recap function so buyers are very sure their order was understood before they send credit card number. End the transaction with a nice order confirmation, and your visitorswill be - at ease with trouble free purchase. And finally check on spelling, grammar and punctuation. Grammar is a very confusing subject. Mos think their grammer is perfect, but even the most educated people can stumble on this.. Pay extra attention when writing your web copy. Do not use spell checker alone. Once you are finished with your site, come back to your copy before publishing later in the day, then read it again. You'll be surprised at the errors you missed the initially.. After proof reading your document, let a friend look it over, preferably someone with an excellent eye for such things. {You can even|If you are still not satisfied|If you want more inputs|If you couldn't find anyone you can go to, get in touch with a professional editor, or if you can't afford an editor, contact anEnglish teacher. You may find someone willing to read your work for a small fee, and you might even make a friend in the process. Your web copy talks volumes about your web site. If people can't understand your site, they won't purchase from you. It's as straight as that. Pump in a little extra effort, and record your profitssoar. There's lot of money to be made if you just know how to do it. S. Kumar is the webmaster and owner of Learnhomebusiness.com , the site he started from a remote village in India and took it to one of the top ranked sites in the world!. Visit his "104+ Super Scripts Bonanza" for a personal verification.


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