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Don't Let Shabby Web Site Content Destroy Your Home Business!! The royal road to a profitable online business is filled with blind curves. Of these many pitfalls, developing your own web site is one of the most danger ridden. Designing up a very good website is a time consuming process, and if you don't pay attention to minute details, you can end in trouble. The web site is the first door way that a customer has of your work at home business, so it had better be satisfactory. Now it's of course that you want your site to be very attractive looking, but that's just a start. Very often a excellent looking web site can sink itself with substandard copy. The clear presentation of your information is absolutely crucial. It is important that your web site follows a logical layout and has complete and unambigous product information, a precisely stated offer, and easy to follow ordering methods, all cleanly written with impeccable spelling, grammar and punctuation. Utilizing the services of a a professional web designer is a great time saver if you can afford it, and it's not that these days. There is every chance that a web design student who needs portfolio material may be willing to set up your site for nothing. Just keep in mind, a web designer is trained to be, a designer. The preciseness and correctness of your writing is your personal responsibility. The repeated main flaws I find in poorly written web sites is the confusion that I am subjected to when I am at a loss to know what the actual offer is. The home page has an appealing sales copy smithered with many testimonials, but where is the offer? A good web site should introduce the product or service and clearly state the offer upfront. You can do the follow up with a 2nd paragraph of sales copy describing the benefits of your product, but be sure that your offer is stated in the beginning itself. Another noted web site sinker is too many confusing links. A good web site should be organized into separate sections connected by links. To minimize confusion, keep each section of your web site shorter than 300 words, the shorter the better, and have an easy to read navigation model to the left side of each page {and also|as well as|and| at the very bottom of each page. It is very crucial that each link makes sense. Employ logical titles like "product info" and {"order info"|"how to order"|"ordering information," and be doubley sure the content gels the title. Don't have ordering information on the products page, and vice versa. It is of utmost importance that your ordering information is unambigous and precise It would it be a bunch of lost sales if someone got all the way through your web site, but then lost interest to buy your product because they were totally confused by your ordering page. Trust me, this happens everday in online purchases. Be sure that everything is simple to understand. Your quantity of items and price sections, mailing information sections and credit card info should all be easy and logical. It's also a very good idea to have an order recap function so people are clear that their order was understood before they pay. Round up with a proper order confirmation, and customerswill be - at ease with their nice purchase. And we can't ignore spelling, grammar and punctuation. Grammar is a very confusing subject. No one likes to think that they use bad grammar, but even the well educated people can slip up. Pay undevided attention when creating your web copy. You can't rely toally on a spell checker Once you are finished with your site, set your copy aside for about an hour or so, then read it again. You'll be surprised at the over you missed the first time. Once your proof reading part is over, let a friend look it over, preferably someone who has a good eye for such things. {You can even|If you are still not satisfied|If you want more inputs|If you couldn't find anyone you can go to, try to contact a freelance writer, or if you can't locate an editor, ask anEnglish teacher. You may get lucky in finding someone, and you have quality assured in your writing. Your web copy talks volumes about your web site. If people can't understand your site, they won't take a second glance at your offer to buy. You can be sure of this. Be sure to go that extra milet, and record your returnsskyrocket. Money is out there if you know how to take it. S. Kumar is the webmaster and owner of Learnhomebusiness.com , the site he started from a remote village in India and took it to one of the top ranked sites in the world!. Subscribe to his free $1000 free gift series by simply visiting: www.Learnhomebusiness.com/freeglobal.htm


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