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Web Page Design Guide Article
Without a testing a tracking mechanism built into your web design, you will
be no where in the web! Your web design strategy must include ways to to track
visitors.
Having a Tracking mechanism in your web design helps you to get many information
about your visitors. You will know from which country they came from, from which
of your mailing lists, which visitor purchased from you and so on proving the
point that your web design must include tracking devices.
Tracking Your Visitors.
Once a proper tracking device is in place in your web design, there are lot many
information that you can gather and put it to good use. You will have a fair
idea of your visitor which can be effectively used for marketing purposes.
For e.g. imagine you have two sales pages for the same product. Somehow if you
can which sales page gets you more conversion, you will definitely incorporate
that page in your web design and discard the one that is less performing!
So once you begin to got some visitors, the chances are that you want to know
more about them. How many are there? Where are they from? What web browser do
they use? Luckily for you, there are plenty of ways to find out.
Server Log Analysis.
Most web servers keep a log of every file they send, with information about the
request they received. These request headers contain all the information a
user's web browser sends to the server when it asks for pages, images or other
files. The information includes the user's IP address, their web browser's name
and version, and the kind of files their browser can handle.
Out of this information, the IP address is probably the most useful. Each block
of IP addresses is allocated to a certain ISP in a certain country, meaning that
you can use them to tell roughly where people are from. There are plenty of free
databases out there that map IP address to physical location, letting you break
down your visitors by country or even, in many cases, by state.
The other thing IP addresses do for you is let you identify how many unique
visitors you have – that is, how many actual people saw your site as opposed to
how many pages were loaded overall. This lets you figure out things like the
average number of pages each visitor sees, or the number of times the same
visitor comes back.
You can get software that will take this information from your server logs and
turn it into easy to view tables and graphs – in fact, most web hosts will have
already installed some software like this, if you look under the 'statistics'
section in your hosting control panel.
Cookies.
IP addresses can be influenced by all sorts of things, notably ISP proxies
making a whole ISP full of visitors look like just one. As well as crude IP
address tracking to find unique visitors, then, you might also consider using a
cookie. All you do is leave a cookie on each users' computer with a
randomly-generated ID number, and then check each visitor for cookies to see if
they've been to your site before.
People always think that they know everything about everything; however, it
should be known that no one is perfect in everything. There is never a limit to
learning; even learning about web design.
If you log how many ID numbers you give out and how times each ID number appears
in return visitors' cookies, you can get a better idea of just how many visitors
there were overall, and how many times each one came back. You should consider,
however, that many users have cookies turned off in their browser, or ask their
browser to prompt them to accept or decline each cookie individually, so while
they're generally more reliable than IPs alone you can't depend on them
completely. A mixture of the two methods is best.
Registration.
Have you heard of
squeeze
pages or
unbockable popups that prompts a visitor to impart with his email ID and ALL
money making websites have this feature added to their web design strategy. Why
do they add these tools to their web design toolbox? Because a mailing list is
money in the web!
So, if you want to know more detailed information about your visitors, you
can ask them to register and log in to use your website. This gives you an
opportunity to collect their email address, their exact location, and pretty
much anything else you dare to ask.
It is not always necessary to have lot of information about your visitor. Make
sure that you ask only the bare minimum information about your visitor and
incorporate that into your web design structure. Or else, he may not give out
his email ID.
You have to understand, though, that many people will be unwilling to associate
detailed demographic information with their identity. Also, it's difficult to
get registration right: ask for it too early and people will just leave without
seeing what you've got to offer, ask too late and they've already got what they
came for.
So be careful about what you are asking from your visitor. Usually, you only
need his first name and his email address and that's all there is needed to be
integrated into your web design.
Surveys.
Another way is to add surveys into your web design. A survey is anonymous and
it's like asking for the visitors opinion and advise on your products or
services or for a future service you are planning to launch.
As an alternative to registration, you might try including random surveys. This
is the technique favored by most big companies: simply pop-up some kind of
message saying 'would you be willing to participate in a survey to help us
improve our website?', and then pop up the survey questions if the visitor says
yes.
The advantage of this is that surveys can clearly state that they're completely
anonymous: you don't know the person's name, where they live, or anything else
like that. This gives you the opportunity to ask more personal questions that
you would otherwise be able to, establishing a solid demographic and preference
profile for different parts of your audience.
So the need for tracking in your web design strategy is crystal clear to you.
Just laze around this site and you will come across many other useful tips on
web design. Enjoy your stay!
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