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Weblog can play an important role in your web design strategy.
And if you are keen on search engine traffic, a weblog integrated into your web
design can work wonders to your web site. This is one of the reasons why web
design professionals advocate the use of blogs to attract traffic. Blogs
can make
money too!
Why You Should Put Your Content in a Weblog Format.
Once you realize that visitors and search engines prefer regularly-updated
content to static archives of never-updated articles, there's a simple way to
make this a reality: just put your content in a weblog format. Let's take a look
at some of the many advantages this approach brings.
No Need for HTML.
Can you wish for a better boon than this in your web design efforts? Weblogs let
you publish your content to the web without any knowledge of HTML or coding.
Weblog software will give you an easy interface to upload articles you write.
You don't need to put them in templates, you don't need to add HTML tags, and
you don't need to use any WYSIWYG editor – all you do is paste them into the box
the software gives you and press 'post'.
The advantages of this are obvious: it saves you time and trouble (especially of
you don't know HTML all that well). It also tends to make it much easier to
avoid layout mistakes caused by typographical errors, since the weblog software
is producing the HTML for you.
No Need for a CMS.
Likewise, you don't need a CMS (content management system) to keep your site's
content in check: all you need to do is add tags to the content as you post it.
Most weblog software will create categories for you as you go, instead of you
having to categorize everything and pay attention to the way it all works.
Instead of managing your content, you just throw it on there and let the
software do the managing.
Since there's much more good weblog software available for free than there is
CMS software, this can save you quite a lot of money. Also, although this is a
subjective judgment, weblog software tends to make your site look better than
CMS' templates do.
People Know How Weblogs Work.
Due to the simple nature of the weblogs, it has become very popular. No need to
do any web design or planning for the ordinary Joe. Just go ahead and publish!
The weblog format has now become a standard, and people know what they're doing
with it. Instead of having to learn yet another website format, looking around
to see how you do things, they know straightaway where to look to find things.
The date, the name of the author, the archives, the page about you – everything
has a standard position on a weblog, and most web users have read enough weblogs
to know what they are and how they work.
This becomes even more powerful when it comes to asking visitors to leave
comments on articles: every non-weblog site does this wildly different, while
with weblogs it's quite standardized. You just type your name, leave your
comment, and it gets added to the list – no muss, no fuss.
A Little Each Day.
It's a well-known fact that it's easier to do things if you chip away at them a
bit at a time instead of trying to do them all at once. The same goes for
websites: it's much easier to write little bits of content each day instead of
trying to do it all in one go. Weblogs give you the freedom to write when you're
inspired to and write as little or as much as you like, instead of having to
create a structured article or set of articles.
Trackbacks.
The web design of blogs now a days comes with tracking systems. You will know
which other blogs are showing your site. Also you can link to others and you are
more than likely to get a return reciprocal link.
Using weblog software that supports trackbacks (most do) makes other weblogs
more likely to link to you, as they know that their site will appear in your
trackbacks section. These links increase your traffic and search engine
rankings, especially if you get linked from a popular weblog – and if you link
to others, they're more likely to link back to you.
All these features have made blogging very popular. And the beauty of the whole
thing is that the user does need to know anything about web design. He can
simply cut and paste his content directly into a web page on the Internet.
No uploading or any other cumbersome jobs associated with the usual web
design chores. That's why blogs have become a peoples movement rather than that
of a few technical whiz kids.
RSS and Syndication.
RSS is another content syndication that is becoming very popular. You just have
to put a little line of code into your web design and the web page is ready for
RSS syndication.
Whenever you update your content, the user can know it from his RSS reader or
from other websites that has your RSS feed displayed. So make sure that you
include RSS to in your web design process.
Putting your data in a weblog format also has the effect of letting the
weblog software produce data about the latest posts using RSS (really simple
syndication) format. Users can then 'subscribe' to these feeds using special
software and websites, and keep track of your latest posts, clicking through to
read the ones they're interested in. This is a little like turning your existing
content into an email newsletter, with no extra trouble on your part – it gives
people the opportunity to come back over and over again.
Hope you liked this article on blogs and web design. There many more articles on
web design scattered around this site. Please use them.
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