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Don't Let Substandard Web Site Content Perish Your Home Business!! The royal road to a rewarding online business is full of uncertainties. Out of these, negotiating your very own web site is one of the most problematic. Setting up a above the ordinary website is a time consuming process, and if you don't pay attention to professionalism, you can end in a sorry state. The web site is the first vision a customer has of your home business, so it had better be satisfactory. Now it's of course that you want your site to be very attractive looking, but that's just the beginning. Sometimes often a excellent looking web site can sink itself with substandard copy. The clear presentation of your information is absolutely crucial. It is very important that your web site follows a logical path and has product information with no confusions, a clean and clear offer, and easy to follow ordering and delivery instructions, - - all proof read with right spelling, proper grammar and punctuation. Utilizing the services of a a professional web designer is excellent if you can afford it, and it's not too expensive these days. Many web design student are looking to build their portfolio material and just may build your site for free of cost. Just note, a web designer is trained to be, a designer. Be sure that the clarity, correctness and general feel of your writing is not compromised. An avoidable main flaws I find in badly designed web sites is the confusion that I am subjected to when I can't find what the actual offer is. The home page has very slick sales copy with many testimonials, but where is the offer? A professional web site should immediately explain the product and services and state the offer straight away. You can incorporate the follow up with a second paragraph of sales copy high-lighting the benefits of your product, but be sure that your offer is stated first. Yet another web site sinker is non harmonious and confusing links. A professional web site should be divided into various sections connected by links. To avoid confusion, keep each section of your web site shorter than 300 words, the shorter the best, and have an easy to read column of links to the left side of each page {and also|as well as|and| at the bottom of each page. It is very important that each link makes sense. Use logical titles like "product information," and {"order info"|"how to order"|"ordering information," and be doubley sure the content fits the title. Don't have order info on the products page, and vice versa. It is crucial that your ordering information is totally clear. It would it be a bunch of lost sales if someone got all the way through your web site, but then didn't buy your product because they were totally confused by your ordering page. Take note, this happens all the time. Be doubly sure that everything is simple to understand. Your and price sections, mailing details and credit card information should all be easy and logical. It's also a excellent way to have an order recap function so purchasers are clear that their order was understood before they pay. Round up with a proper order confirmation, and buyerswill be satisfied and at ease with their nice purchase. And finally check on spelling, grammar and punctuation. Grammar is a very confusing subject. Every one thinks their grammer is alright, but even the most educated people can slip up. Pay very close attention when drafting your web copy. Do not rely much on your spell checker. Once finished writing your new site, take a second look at your copy after a couple of hours, then read it again. You'll be surprised at the mistakes you missed the first time. Once your proof reading part is over, let your spouse look it over, preferably someone who has a good eye for such things. {You can even|If you are still not satisfied|If you want more inputs|If you couldn't find anyone you can go to, try to contact a freelance writer, or if you can't afford an editor, ask anEnglish teacher. You may get lucky in finding someone, and you might even make a friend in the process. A well written web site is important to making sales. If customers don't feel the trust by reading your web content, they won't buy your product. You can be sure of this. Pump in a little extra effort, and record your profitssoar. Money is out there if you know how to take it. S. Kumar is the webmaster and owner of Learnhomebusiness.com , the site he started from a remote village in India and took it to one of the top ranked sites in the world!. Subscribe to his free $1000 free gift series by simply visiting: www.Learnhomebusiness.com/freeglobal.htm


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