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Don't Let Low Quality Web Site Content Sacrifice Your Online Business!! The road to a profitable website is filled with uncertainties. Of these many pitfalls, coming out your very own web site is one of the most problematic. Designing up a traffic pulling website is a complex process, and if you don't pay attention to pin-point planning, you can end in a mess. Your web site is the first and formost impression a customer has of your work at home business, so it had better be very good. Now it's very true you want your site to be very attractive looking, but that's just a start. Very often a great looking web site can sink itself with very bad copy. The clear presentation of your information is absolutely crucial. It is important that your web site follows a easy navigation pattern and has a crystal clear and full product information, a precisely stated offer, and easy to follow ordering methods, all cleanly written with impeccable spelling, grammar and punctuation. Freelancing a a professional web designer is excellent if you can afford it, and it's not too expensive these days. There is every chance that a web design student who needs portfolio material may be willing to set up your site for nothing. Just keep in mind, a web designer is trained to be, a designer. The preciseness and correctness of your writing is your personal responsibility. An avoidable main flaws I find in badly designed web sites is the revulsion and anger that occurs in me when I am at a loss to know what the actual offer is. The home page has very slick sales copy with many testimonials, but where is the offer? A professional web site should introduce the product or service and clearly state the offer right at the beginning. You can incorporate the follow up with a second paragraph of sales copy bringing out the benefits of your product, but make sure that your offer is stated up front. Another noted web site sinker is too many confusing links. A customer friendly web site should be organized into separate sections connected by links. To minimize confusion, maintain each section of your web site shorter than 300 words, the shorter the best, and have an easy to read navigation panel to the left side of each page {and also|as well as|and| at the very bottom of each page. It is very important that each link makes sense. Employ logical titles like "product information," and {"order info"|"how to order"|"ordering information," and be doubley sure the content matches the title. Don't have order info on the products page, and vice versa. It is crucial that your ordering information is unambigous and precise It would it be a loss to you if someone got all the way through your web site, but then lost interest to buy your product because they were repelled by your ordering page. Note this point, this happens everday in online purchases. Be doubly sure that everything is simple and easy. Your and price sections, mailing information sections and credit card info should all be easy and logical. It's also a excellent way to have an order recap function so people are very sure their order was understood before they send credit card number. Finally finish with an order confirmation, and buyerswill be much more at ease with a clean purchase. And finally check on spelling, grammar and punctuation. Grammar is a very confusing subject. No one likes to think that they use bad grammar, but even the highly educated people can stumble on this.. Pay undevided attention when drafting your web copy. Do not rely much on your spell checker. On finishing writing for your site, set your copy aside for about an hour or so, then read it again. You'll be met with some surprises at the errors you missed the initially.. After proof reading your document, let your spouse look it over, preferably someone with an excellent eye for such things. {You can even|If you are still not satisfied|If you want more inputs|If you couldn't find anyone you can go to, get in touch with a professional editor, or if you can't find an editor, ask anEnglish teacher. You may find someone willing to read your work for a small fee, and you have quality assured in your writing. Your web copy talks volumes about your web site. If buyers can't understand your site, they won't take a second glance at your offer to buy. It's that simple. Pump in a little extra effort, and watch your profitsmultiply. Take care of the little things and make lot of money. S. Kumar is the webmaster and owner of Learnhomebusiness.com , the site he started from a remote village in India and took it to one of the top ranked sites in the world!. Visit his "104+ Super Scripts Bonanza" for a personal verification.


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