Web Traffic Guide

Promote Web Site Traffic Section


Welcome to Web Traffic Guide

   

Promote Web Site Traffic Article

Web Traffic Analytics Redundancy Analytics and You
By: Corey Northcutt

So, you've got a web site, right? Of course you do! You're reading this article. All day long it sits on a server, sending what you told it to people you'll never meet. Who are they? Where are they come from? How do they get there? What do they do while they're there? When are they doing it? Where do they go? In the paragraphs that follow, I'll help you find more than you ever wanted to know about your web site between the various tools on the market.

The Webalizer

The Webalizer is by far the most common statistics software found in Linux web hosting environments, so we'll start here to lay down the most common features. Webalizer shows its users the total number of hits, files, pageviews, unique visitors, and unique locations in monthly, daily, and hourly graphs and tables.

Webalizer then keeps running monthly totals for error codes, URL's accessed, entry pages, exit pages, unique sites, referrers, web browsers, and search strings used to reach the web site ? also providing a "top 10" to "top 30" representation of each angle in a text format. Finally, Webalizer peaks your international awareness by display of a table and pie chart of your visitor's nation of origin; although this tool is not always completely reliable as the nation of origin is frequently unresolved.

Advanced Web Statistics (a.k.a. AW Stats)

AW Stats is another fairly popular host-based tool; although a bit less common due to the heavy system resources required by the web server to generate its far more elaborate statistics. Stats generated by AW Stats are far more colorful, graphical, and easier to follow; with common browsers, search engines, and spiders names translated to plain language.

AW Stats adds functionality where Webalizer leaves off by providing the duration visitors spend on each page, summation of the types of files sent out, and fully expandable lists of all values instead of 'top 10s'. In my own experience, when run alongside Webalizer, AW Stats has a tendency to recognize significantly more search strings.

Analog 6.0 Statistics

Analog is another host-based option with a very pure "hands on" look and feel, and a simple layout delivering a lot of raw data. Although it produces less interpreted and really less overall information than AWStats, it provides a very useful array of visual aids through pie charts for all the important numbers, unseen in other tools, and a very nice angle to have on your site.

Google Analytics (formerly Urchin)

When I sat down to write this article, I'd placed a lot of intent on reviewing Urchin in my comparisons (a comparable tool to AW Stats that's remotely hosted and updated through JavaScript). After going to get the latest version to track down information, I was devastated to find that Google has stopped making Urchin available outside of exclusive invites, and apparently intends to release something for free by this new name eventually. All I can say is ? keep an eye out for this, it's got potential to be pretty neat.

ClickTracks

ClickTracks is a very unique tool that any webmaster can install themselves using either a host's raw log files or JavaScript to pull needed information. ClickTracks provides one simple but valuable piece of information ? the paths your visitors are clicking through. When used, a ClickTracks report appears as on overlay on your website, placing graphs next to each link ? and starting from the referring page, shows you statistically the paths that visitors from each referring site took through your web site.

NetTracker

NetTracker is a pricey solution, but fairly popular amongst internet marketers. Although I've not pursued it beyond the free trial, I know enough to outline a few perks. Above all else, the product is backed by both marketing and IT professionals ? giving this solution the credentials necessary for enterprise level usage. Although I was unable to find any powerfully unique features in the NetTracker trial ? the company behind the software is willing to customize its solution to meet whatever feasible needs would still not be met by any options above, so if you're looking for something still not mentioned, this could be the place to look.

Conclusively, these are only a few examples in the vastness of traffic analytics, but collectively, this list does well to cover all bases with a minimal amount of redundancy. It's possible that one of these tools will meet your needs alone, a certain combination, or even all of them, but whatever the case choose wisely ? and you will have the power to shape your web site as it needs to be.

Corey Northcutt works with Ubiquity Hosting Solutions (http://www.ubiquityhosting.com), where he derives direct analytics experience through providing AW Stats web hosting, Webalizer, Analog, raw logfiles, and other analytics to supported hosting clients.

 


Promote Web Site Traffic Best products

 

More News On Web Traffic!

 

 


Promote Web Site Traffic News

Easy, Top Ways To Get Traffic To Your Website - Inside INdiana Business


Easy, Top Ways To Get Traffic To Your Website
Inside INdiana Business
You can see examples of this on websites that have a “more content from around the web” option. You can build these partnerships yourself or leverage tools like Outbrain that provide services to cross-promote your content to drive more traffic to your ...

Read more...


FT explainer: What is Getty's complaint against Google? - Financial Times


The Verge

FT explainer: What is Getty's complaint against Google?
Financial Times
Getty Images, the US photo agency, plans to file a formal antitrust complaint to the EU on Wednesday, accusing Google of using its images in a way that diverts customers away from Getty's own website. Getty says Google's behaviour is undermining the ...
Getty Images accuses Google in competition rowBBC News

all 104 news articles »

Read more...


Should We Promote Our Website Or Use Facebook's Instant Articles? - Business 2 Community


Business 2 Community

Should We Promote Our Website Or Use Facebook's Instant Articles?
Business 2 Community
Promoting Instant Articles can mean that you end up suffering in regards to traffic to your core website. To drag that thing back a little, you can try the email signup model that some companies are going for, but you're still looking at a method that ...

and more »

Read more...


Shop by Bike and Win Prizes During the “Ride & Seek Lakeview” Promotion - Streetsblog Chicago (blog)


Streetsblog Chicago (blog)

Shop by Bike and Win Prizes During the “Ride & Seek Lakeview” Promotion
Streetsblog Chicago (blog)
After all, more people traveling in the neighborhood on two wheels instead of four means less traffic congestions and pollution. And when more shoppers access retail strips by bikes instead of cars, there are similar (or even ... Discount offers ...

Read more...


Mobile Banking Drives Satisfaction and Growth - The Financial Brand


The Financial Brand

Mobile Banking Drives Satisfaction and Growth
The Financial Brand
Not only will the marketing of mobile, both inside and outside the branch, drive satisfaction and help acquire the most desirable customers, it can help organizations reduce branch traffic through increased use of this alternative channel. Such reduced ...

and more »

Read more...


TKA Celebrity Relationships and Strategic Partnerships to Drive Friendable Brand Awareness - Marketwired (press release)


TKA Celebrity Relationships and Strategic Partnerships to Drive Friendable Brand Awareness
Marketwired (press release)
As Friendable's user base continues to grow, it puts us in an strategic position to cross promote existing artists and emerging talent on the Friendable platform as well." "We feel ... Working with clients to partner products with A-List musicians such ...

and more »

Read more...