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Welcome to Affiliate Program Guide! 

How to Use Two Tier Affiliate Programs
to Your Advantage

 
 
Two-tier in affiliate marketing involves an affiliate and a sub-affiliate.

Two-tier is an enticing feature in an affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier affiliates, earns affiliate commissions, the affiliate above receives affiliate commissions too. When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier.

The common mistake an affiliate marketer does is depending on your second tier to do the job for you. To use two-tier affiliate programs to your advantage and generate more income by encouraging sub-affiliates to sign-up below you, be sure that you carefully choose your affiliate merchant
 

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Pick those merchants who:

  • Generate stable stream of high quality products
  • Give high or just affiliate commissions
  • Has a user-friendly website which you can access anytime so that you can monitor your statistics including visits and sales
  • Offers real time tracking
  • Furnishes you with a proven and tested powerful marketing tools to promote the products
  • Gives high visitors-to-sales conversion rate
  • And treat their affiliates very well. You can also sign-up for the merchant who gives high visitors-to-sales conversion rate.

Two examples for perfect two-tier affiliate programs are:

Don't waste your time and effort and worse, damaging your integrity by promoting poor affiliate programs! Your visitor will surely presume that ALL the other products you are reselling must be dreadful too. So pick first-rate affiliate programs. This not only helps you build up a good relationship with your visitor, but also, you can easily get more tiers to sign-up under you.

Be cautious of some affiliate programs that give more importance on the profits to be earned in taking on other affiliates than on the income from sales! This kind of affiliate program offers a very low first-tier payment but a sky-scraping second-tier commission. Avoid them!

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If you want to start an affiliate program of your own, you surely have to decide whether it will be a single tier or two-tier affiliate program. Let's discuss a bit on the benefits you could get out of two-tier affiliate program.

First, your profit will increase due to increased sales from the customers that your second tier has referred. Second, you have a much broader customer base to which you can sell your products and services. Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products. Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers.

Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers. When you start gaining profits from your site as well as your tiers, this is now the right time to say that you have used two-tier affiliate program to your advantage.


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