Writing and submitting articles can take you from a
relative unknown marketer to an expert in your field
A quality article is the ultimate viral marketing and
branding tool in your promotional arsenal.
If that's true, why don't more marketer's write and submit
They don't know where to start.
There's a simple 5 step formula for writing a powerful
article and with a little practice you can make it second
Step #1 Your Title
Why is the title so important?
Your title is your introduction. A powerful title will
attract the attention of publishers and their readers.
The average publisher gets a lot of submissions and unless
he already knows your name and the quality of your writing,
he's likely to ignore your submission in favor of one who's
title gets his attention.
Step #2 The Opening
Your title got you in the door. Your first paragraph must
keep them reading.
Readers have a short attention span and if you're first few
lines don't compel them to keep reading, you're dead in the
Grab their attention with strong title and keep it with a
Step#3 The Body Of Your Article
The body of your article is where you deliver on the
promises you made with your title and opening.
This is where you offer your reader practical solutions for
solving their problems.
As an article writer, you're in the problem solving
business. Become an expert problem solver and you'll always
b in demand. Step #4 Your Close
Your closing lines of your article are where you reinforce
the ideas you've covered in your article. Don't leave your
Close your article with a definitive statement.
Step#5 Your Resource Box or Bio.
Your resource box is a little min-ad. If you've done your
job and written a quality, helpful article, a good
percentage of readers will click the link in your resource
Keep your resource box to 4 or 5 lines. If you make your
resource box too long, many publishers will pass on your
So what should you put in the resource box. Many marketers
use it to promote a program or product.
I prefer to offer a complimentary informational product to
compel readers to sign up for my list.
Both types of resource boxes have their advantages. Test
them both ways and see what works best for you.
Now that you know the secret to writing articles that will
get published and read. It's time for you to get out of
your comfort zone and take the net by storm.
Wishing You Success,
Copyright (c) John Colanzi
John has been writing on the Internet for 8 years
and has a special gift for you. Grab your complementary
of the 24-page book which took the Internet by storm.