Article Marketing is the best possible and least expensive means of promoting your business. This is especially true for small and home businesses with shoestring budgets. You have the best possible product, a huge market and plenty of enthusiasm, how to en-cash the opportunities without a massive advertising budget are the key question in your business.
Traditionally called editorial publicity, it has now taken the form of Article Marketing. Even in the traditional method of garnering some editorial publicity you needed to spend a huge amount Promoting Your Small Business through Article Marketing
of time, money and effort in wooing the publishers, wining and dining them and building a relationship before you could get any editorial coverage about your business.
Article marketing strategy does away with all these time wasters. You are dependant only on yourself or a few key members of your business. For work from home businesses writing articles could be the ultimate business promotion strategy.
With the boom in internet and penetration of 30 % to 70 % depending on which country you are in, you can be sure to reach massive audiences globally or locally with the article marketing strategy.
How does the entire process of article writing and marketing work?
You know best about your business, products and markets. Use your specialized knowledge to write a 300 to 500 word article. You can create any number of articles on the benefits of your product or useful information which your customers may want about your product and services. You can give it a different slant each time you write an article aimed at targeted customers.
Make it keyword rich using specific terms people may use to search it online.
Put a resource box at the end of the article with a small introduction to your product with a link to your website or sales pages.
Go to any search engine and type out ?Article Submission? and you will get thousands of websites and content syndication portals who are willing to publish your article for free. My favorite content syndication portal is ezinearticles.com.
Just submit them to all these websites and content syndication portals. The webmaster would be happy to get free content for his website. The content syndication portal is happy to offer them to their publisher and web master community. Customer is happy to find the information he is searching for.
The entire process is so fast that within days thousands of people are reading about your business offering.
Does article marketing sound good and cost effective.
R.G. Srinivasan is a Managerial professional, Writer and Author. You can learn more about article marketing strategy and resources at his home-business resources blog at http://www.home-businessresources.blogspot.com