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When I was in college, the metric was an idol. Students focused more on their G.P.A. and their test scores than on what they were learning. They were more focused on taking the right amounts of credits to complete their major, then on their field of study.

After college, no one asked me about my grades, and no one even asked to see my diploma; my potential employers only wanted to know what I knew and whether those skills would help their business.

Now that I'm making my living online, I'm seeing that phenomena once again, the metric is more important than the knowledge.

This is very obvious when it comes to article marketing.

The original idea is superb! Ssharing nuggets of your expertise to help others. As a marketing tool, it brands you as an expert. Over time, it creates an audience and a dedicated readership.

Yet article spam is threatening to kill the value of articles.

It's possible to buy articles in bulk and put your name on it as an author. It's also possible to trick the filters, the human reviewers and the search engine robots, by changing the headline and using a thesaurus to change the words.

The purpose behind this whole phenomena is to increase backlinks to your website, improve your search engine placement, and increase traffic coming to your website. These are the metrics.

However, just as the purpose of college is to gather knowledge, improving one's understanding of self, world, and life, so too the purpose of articles is to disseminate knowledge.

Sticking to the purpose, the metric takes care of itself.

Yet when the metric becomes the focus, the result is an outlay of superficiality. The value of knowledge becomes diluted. When 2,000 other people are saying pretty much the same thing, there isn't much value to the content.

Ultimately, this incorrect focus causes a series of collapses. As search engine robots become more refined and human reviewers become more wary, the articles are cast aside, rejected, and the instant expert status is quickly lost.

There is another way. Really becoming an expert, studying your interests, becoming knowledgeable about it, and passing on the information to others.

Thus, rolling out one article after another, and providing readers with thought-provoking content, you're a purveyor of value. It's slower, but the branding lasts, and over time, as your articles circulate, your metric improves all by itself.

Saleem Rana would love to share his inspiring ideas with you. Hunting everywhere for a life worth living. Discover the life of your dreams. His book Never Ever Give Up tells you how. It is offered at no cost as a way to help YOU succeed. http://www.theempoweredsoul.com/enter.html Copyright 2004 Saleem Rana. Please feel free to pass this article on to your friends, or use it in your ezine or newsletter. It's a shareware article.

 

 

 

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How do you write a Taylor Hall trade article? - The Copper & Blue (blog)

View Original Article Thu, 30 Jun 2016 14:17:32 GMT

The Copper & Blue (blog)

How do you write a Taylor Hall trade article?
The Copper & Blue (blog)
I could take the mature, grateful approach by writing an article summarizing what Taylor Hall has meant to Oiler fans and expressing my appreciation for all that he's done and how committed he was to staying in Edmonton until things got good. That's a ...

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'Writing while White' article sparks controversy - Fusion

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Fusion
You probably haven't heard of Voice of Youth Advocates (VOYA) Magazine. The ?library magazine serving those who serve young adults? has been around since 1978, and caters to a niche population of YA librarians, authors and enthusiasts. It's the kind of ...

Lindsay Lohan writing a book on 'how to overcome obstacles' - New York Daily News

View Original Article Thu, 30 Jun 2016 16:07:00 GMT

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Why Handwriting Is Still Essential in the Keyboard Age - New York Times (blog)

View Original Article Mon, 20 Jun 2016 10:45:42 GMT

New York Times (blog)

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New York Times (blog)
Last year in an article in The Journal of Early Childhood Literacy, Laura Dinehart, an associate professor of early childhood education at Florida International University, discussed several possible associations between good handwriting and academic ...

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Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title

View Original Article Tue, 14 Apr 2015 04:13:33 -0700
If you have been looking forward to the followup album to Four, Liam Payne has good news for you. Revealed on his Twitter account on April 13, Liam Payne states, ?Huge day of writing so excited the team never stop!? Liam Payne?s second tweet was, ?1st day writing the album it?s gunna be a great Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title is an article from: The Inquisitr News

Report: Rolling Stone rape article 'journalistic failure'

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Left Bank Writers Retreat Offers a Paris Literary Tourism and Writing Workshop Travel Adventure for June 2015

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A Paris literary tourism opportunity, the Left Bank Writers Retreat allows writers to follow in the footsteps of Ernest Hemingway and others while finding inspiration and writing techniques to inform their own work. The six-day small-group writing workshop, held annually in Paris each June, combines a hands-on writing salon with literary experiential travel adventures. (PRWeb April 13, 2015 ...

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Ottessa Moshfegh plumbs the absurd and the profane for the few moments of clarity one experiences under great duress. Her fiction, with memorably unreliable narrators saddled with unorthodox desires, ...

 

 

 

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