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Ask an article marketer why they write articles, and they might say they do it to grow their business. But they would be wrong.

That's the reason they engage in article marketing, but it's not the reason they write articles -- or at least, it shouldn't be.

Article Marketing vs. Article Writing
The purpose of article marketing is to help you grow your business (by improving your search engine ranking, website traffic and overall web presence). The purpose of article writing is to inform, enlighten or educate your readers. Don't confuse the two.

Article Marketing Thought-Process
When planning your article marketing program, think strategically. What are your overall marketing goals, and how do articles support them? How many articles will you write each week? How will you integrate your articles with your website or blog? What will your call-to-action be?

Article Writing Thought-Process
When writing your articles, think only of how you can help the reader. What valuable information do you have to share with them? How can you engage them, teach them, delight them or educate them?

What Not to Do
Don't crank out articles just for the sake of attaching your website link at the end. This is often the path of the short-sighted article marketer. But in the long run, this will do you more harm than good. Weak articles will dilute your brand, erode your image, and lower your response rates.

Educate your readers with quality articles ... that's the path to article marketing success. Help your readers accomplish their goals, and you'll be more likely to accomplish yours.

* Copyright 2006, Brandon Cornett.
Brandon Cornett is the owner and publisher of MarketingSwap.com, a content exchange for writers and publishers. Submit your own marketing articles, or find an article for your website! Visit http://www.MarketingSwap.com

 

 

 

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article writing - Google News

How do you write a Taylor Hall trade article? - The Copper & Blue (blog)

View Original Article Thu, 30 Jun 2016 14:17:32 GMT

The Copper & Blue (blog)

How do you write a Taylor Hall trade article?
The Copper & Blue (blog)
I could take the mature, grateful approach by writing an article summarizing what Taylor Hall has meant to Oiler fans and expressing my appreciation for all that he's done and how committed he was to staying in Edmonton until things got good. That's a ...

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'Writing while White' article sparks controversy - Fusion

View Original Article Wed, 08 Jun 2016 15:05:05 GMT

'Writing while White' article sparks controversy
Fusion
You probably haven't heard of Voice of Youth Advocates (VOYA) Magazine. The ?library magazine serving those who serve young adults? has been around since 1978, and caters to a niche population of YA librarians, authors and enthusiasts. It's the kind of ...

Lindsay Lohan writing a book on 'how to overcome obstacles' - New York Daily News

View Original Article Thu, 30 Jun 2016 16:07:00 GMT

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Once-troubled ?Mean Girls? alum Lindsay Lohan is ?in the process of writing a book,? she told Vanity Fair in an email interview published Thursday. ?I am very excited to share my personal experiences in life and how to overcome obstacles,? she said. ?I ...
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Why Handwriting Is Still Essential in the Keyboard Age - New York Times (blog)

View Original Article Mon, 20 Jun 2016 10:45:42 GMT

New York Times (blog)

Why Handwriting Is Still Essential in the Keyboard Age
New York Times (blog)
Last year in an article in The Journal of Early Childhood Literacy, Laura Dinehart, an associate professor of early childhood education at Florida International University, discussed several possible associations between good handwriting and academic ...

article writing - Yahoo News Search Results

Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title

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If you have been looking forward to the followup album to Four, Liam Payne has good news for you. Revealed on his Twitter account on April 13, Liam Payne states, ?Huge day of writing so excited the team never stop!? Liam Payne?s second tweet was, ?1st day writing the album it?s gunna be a great Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title is an article from: The Inquisitr News

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RICHMOND, Va. (AP) - Rolling Stone magazine retracted a widely discredited article about an alleged gang rape at the University of Virginia after a top journalism school issued a scathing report Sunday concluding it had failed to meet proper journalistic standards.

Left Bank Writers Retreat Offers a Paris Literary Tourism and Writing Workshop Travel Adventure for June 2015

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A Paris literary tourism opportunity, the Left Bank Writers Retreat allows writers to follow in the footsteps of Ernest Hemingway and others while finding inspiration and writing techniques to inform their own work. The six-day small-group writing workshop, held annually in Paris each June, combines a hands-on writing salon with literary experiential travel adventures. (PRWeb April 13, 2015 ...

The Best Management Article Of 2014

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You?ve started your first script! How?s the writing going? Four years ago my shamefaced answer was, I have no writing discipline. Approaching writing from acting, I wasn?t aware of the paradigm shift ...

 

 

 

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