If you want to write an article that will be read by those in your niche, you can do it in three easy steps.
Step 1 - Identify a "most burning question" in your niche.
If you are an expert in your niche, you should already know some of the most burning questions of the people in your niche. That's just part of being an expert.
If you do not know the most burning question in your niche, I'm going to give you a simple yet powerful tool to find out. Here it comes: ASK.
That's right, ask. Ask current clients, ask prospects, ask people that fit your ideal client.
Ask, ask, ask.
Ask them what keeps them up at night, what worries them, what are they desperate to solve and don't know how.
Step 2 - Present the problem and the pain.
The next step is to present the problem and their pain in a way that your ideal client can relate to. Give and example, tell a story, use a quote or song lyric.
Let them know you get it about the issues with which they struggle. When they get it that you get it, you will have a prospect that feels like they know, like and trust you.
Step 3 - Offer a series of solutions.
Offer a sample of tips, suggestions and solutions for their most burning question. Do not give away the whole store, just give them a healthy appetizer. Solve one of their problems. Give them a solution they can use and they will be hooked on you.
Then you will have people who have read your expertise and are coming to your website because they want more of you.
Visit The Article Guy for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing tele-seminar.