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Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego and your business.

A feature in Nailpro may not have the same cachet, but if your clients are nail salons, you should be there. Trade magazines and newsletters give you exposure where it counts with your potential customers.

You may already know of some publications in your industry, but you can learn more about them and discover new ones in media directories at your library. Standard Rate and Data Service publishes information about magazines' demographics, circulation, ad rates, etc. Writer's Market, Gale Directory of Publications and others will provide lots of leads.

Remember that you are not necessarily interested in publications that are read by you and your competitors, you are looking for those read by your potential customers. Another way to locate magazines and newsletters of interest to your target market is to ask your current clients which ones they value.

When you find information about a publication with which you are unfamiliar, request sample copies and writer's guidelines. Then, study them to see how you might be able to fit into their editorial needs and provide information of use to their readers.

Send press releases to announce news. Do you have a new product their readers need to know about? Do you know something that can help them be more successful? You may get a blurb or a story out of it.

Offer your products for review. Books, tools, technology and other products are reviewed in many trade publications.

Write articles for publication. You may get paid for the articles but, whether free or fee, you should insist on a byline that identifies you and your company and includes contact information, such as a phone number or web site URL. Reprints of these articles can also be used in your media kit and in proposals, or simply mailed to clients and potential clients.

Send a letter introducing yourself and describing your background and areas of expertise. Let them know you are available for interview when they need information about the topics on which you are an expert. They may run a profile of you, or contact you for a quote within an article. If they have a feature where readers submit questions to be answered by experts, offer yourself as one of the experts.

Suggest a column. You may be able to land a monthly column by sending a few (three to six) sample columns to the editor, along with a description of your vision for the column.

Look for other opportunities to get your information published. Does the magazine run case studies? Maybe your company can be featured, or you can share a client's story (with the client's permission, of course). Do they run contests or polls asking readers to comment on an issue or problem? Respond. Write letters to the editor. Consider the publication's current features and see how you can fit in and benefit their readers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at http://www.IdeaLady.com/.

 

 

 

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article writing - Google News

How do you write a Taylor Hall trade article? - The Copper & Blue (blog)

View Original Article Thu, 30 Jun 2016 14:17:32 GMT

The Copper & Blue (blog)

How do you write a Taylor Hall trade article?
The Copper & Blue (blog)
I could take the mature, grateful approach by writing an article summarizing what Taylor Hall has meant to Oiler fans and expressing my appreciation for all that he's done and how committed he was to staying in Edmonton until things got good. That's a ...

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'Writing while White' article sparks controversy - Fusion

View Original Article Wed, 08 Jun 2016 15:05:05 GMT

'Writing while White' article sparks controversy
Fusion
You probably haven't heard of Voice of Youth Advocates (VOYA) Magazine. The ?library magazine serving those who serve young adults? has been around since 1978, and caters to a niche population of YA librarians, authors and enthusiasts. It's the kind of ...

Lindsay Lohan writing a book on 'how to overcome obstacles' - New York Daily News

View Original Article Thu, 30 Jun 2016 16:07:00 GMT

New York Daily News

Lindsay Lohan writing a book on 'how to overcome obstacles'
New York Daily News
Once-troubled ?Mean Girls? alum Lindsay Lohan is ?in the process of writing a book,? she told Vanity Fair in an email interview published Thursday. ?I am very excited to share my personal experiences in life and how to overcome obstacles,? she said. ?I ...
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Why Handwriting Is Still Essential in the Keyboard Age - New York Times (blog)

View Original Article Mon, 20 Jun 2016 10:45:42 GMT

New York Times (blog)

Why Handwriting Is Still Essential in the Keyboard Age
New York Times (blog)
Last year in an article in The Journal of Early Childhood Literacy, Laura Dinehart, an associate professor of early childhood education at Florida International University, discussed several possible associations between good handwriting and academic ...

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Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title

View Original Article Tue, 14 Apr 2015 04:13:33 -0700
If you have been looking forward to the followup album to Four, Liam Payne has good news for you. Revealed on his Twitter account on April 13, Liam Payne states, ?Huge day of writing so excited the team never stop!? Liam Payne?s second tweet was, ?1st day writing the album it?s gunna be a great Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title is an article from: The Inquisitr News

Report: Rolling Stone rape article 'journalistic failure'

View Original Article Sun, 05 Apr 2015 18:08:18 -0700
RICHMOND, Va. (AP) - Rolling Stone magazine retracted a widely discredited article about an alleged gang rape at the University of Virginia after a top journalism school issued a scathing report Sunday concluding it had failed to meet proper journalistic standards.

Left Bank Writers Retreat Offers a Paris Literary Tourism and Writing Workshop Travel Adventure for June 2015

View Original Article Mon, 13 Apr 2015 00:17:11 -0700
A Paris literary tourism opportunity, the Left Bank Writers Retreat allows writers to follow in the footsteps of Ernest Hemingway and others while finding inspiration and writing techniques to inform their own work. The six-day small-group writing workshop, held annually in Paris each June, combines a hands-on writing salon with literary experiential travel adventures. (PRWeb April 13, 2015 ...

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For former NFL player Reggie Hodges, life in retirement revolves around helping others. He talks about his spiritual-based book coming called "Thrive" as well as a couple of special moments from his ...

Lily Aldridge is writing 'gratitude lists' amid lockdown

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Lily Aldridge is writing ''gratitude lists'' amid the coronavirus lockdown. The 34-year-old model has revealed she's managed to pass the time during the pandemic by writing a new list every day at her ...

Analysis: Budget Writing Complicated by Pandemic Revenue Dip

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Mississippi tax collections were robust for the first several months of the budget year that started last July 1.

 

 

 

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