There's nothing worse to a marketer than clicking over and
seeing the same 10-20 clicks you saw last week. You posted
your short article in hopes you could generate a fresh
stream of traffic to your site. O.k. so you got a few more
views this week than last. But the truth is few of your
articles pull very many readers even after months. The
reader/view count rarely rises above 30-40 views. You know
you have good solid information that would be helpful to
people if you could just get them read.
You might share the problem hundreds of article writers
share-Dud Titles. You must develop a sizzling title to pull
your audience in by the collar. You know like the
newspapers and magazine headlines. They can't afford to
publish dud titles that don't capture the interest of their
readers. Yet among other marketers of books, products and
services few seem to put much effort into crafting a
magnetic title. It doesn't have to be that way with you.
Now is where you fire your Dud Titles and hire only
Sizzlers. Here are a few tips to help you sizzle your title
like a professional.
1. The Command.
"Write Your Best Book Now!"
Most will say they don't like being told what to do. But
our human psyche seems to respond in spite of what we like.
The command has an immediate effect. Why? It connects with
the "Yes, I want that" spot within us all. Commands
reassure you that helpful advice will follow that help you
get what you want from the advice. It tells the readers
it's possible to achieve the benefit the author is claiming.
2. The How to.
"How to Make Your Article Go the Extra Mile"
People love to learn with simple steps and fast. Combine
it with a powerful benefit and you will reel your reader in
every time. You decide. Does the title above, "How to Make
Your Articles Go the Extra Mile" or "8 Ways to Format Your
3. The Provocative Statement.
"5 Mistakes to Avoid That Drive Your Web Visitors Away In
Less Than 2 Minutes"
You mean my site could be driving my visitors away that
fast. Especially, if you have been working hard to get site
visitors you would want to know what would drive them away
fast. Provocative statements pull at our attention like an
electric shock. They make us curious. They sometimes make
us mad. They make us feel a lot of different things but
most of all they make us read.
4. The Question.
"Do You Want More Traffic, More Free Publicity, More Sales?"
Most times people unconsciously answer the question you
pose in their minds. The key is to provide the answers in
your copy including statistics. For example, "Have you ever
felt afraid to buy online? Like it or not, many are still
cautious of buying on the web. A Boston Consulting Group
Consumer Survey found that 70% of respondents worry about
making purchases online."
5. The Big Promise.
"How to Increase Sales 400% by Using Short Articles"
People will click away from hype and never come back. But
if you have a big gun don't be afraid to pull it out and
use it. Consider carefully and use sparingly; then make
your big promise and deliver. People will remember your
promises and come back for more or purchase. Don't forget
to include the specific delivery or 'how to' in the copy
beneath your big promise headline.
6. The Confusing.
"3 Little Pigs Went to Market but One Went Faster"
Develop curiosity into your title. A seemingly opposite
simile works like a charm. Sometimes the title that doesn't
make a lot of sense will pull your audience in for the
read. Would the title above arouse your curiosity? The
confusing title can capture the attention of your audience
just to see what it's about.
Without an interesting title that stirs emotion, evokes
interest or arouses curiosity your articles may go unread
another year. Implement the title templates above to
capture the interest of your visitors and get all of your
articles read. Sizzle your titles; watch your reader counts
rise and prosper!
? Earma Brown, 11-year author, entrepreneur and web developer. Helps service business owners, infopreneurs and writers create effective articles. Send any email to [email protected] and receive free 7 lesson mini-course ?Putting Your Articles on the Speedway to Success?