Every week, there are another several webmasters jumping on the
bandwagon and opening their own article directory. These article
directories are each developed on different software platforms.
There are several article directory platforms available now, and
others are in the pipeline.
THE ECONOMIC ENGINE OF ARTICLE DIRECTORIES
These days, most article directories exist to offer advertising
space to others. Some utilize Google Adsense at:
http://adsense.google.com/ . Some are utilizing the newest
competitor in this field, Yahoo's Publisher Network (YPN) at:
http://publisher.yahoo.com/ . Others are using any of a number of
competing ad networks including the 7Search program which is
actually hosted at: http://www.pay-per-search.com/ . Another
contextual ad network is Chitika at: http://www.chitika.com/ .
A few article directories are using their sites to deliver
advertising for their own products and services.
For each of these sites, the content is hoped to bring traffic to
the website via the search engines. And, the website owners hope
that the web surfers will arrive to read the articles, and then
click their links or purchase their wares.
DIFFERENT TYPES OF ARTICLE DIRECTORIES
For years, posting reprint articles on your website has been a
good, solid method of getting targeted traffic to your website.
There are directories that serve the publishing community by only
listing articles that have been pre-approved by their authors to
be available for reprint by ezine publishers and other
A few examples of the bigger reprint article directories include:
These are only a few examples of the article directories, where
you as the writer can go to place your articles, and the ezine
publisher and the webmaster can go to find content they can use
in their ezines or websites.
There are other free reprint article directories who present
articles for reprint to publishers and webmasters, but these
directories are a by-product of a paid article distribution
services. Those reprint article directories can be found at:
The third type of article directories are niche content websites.
Most of these directories do not have the permission to re-offer
articles for reprint. Even if they do, this is not their focus.
Their focus is on helping their visitors answer questions
pertinent to their specific needs. They provide content to their
visitors on their pre-defined and specific niche topic.
A few examples of this type of website include:
http://www.Publish101.com/ - Business, Health & Self-Improvement
http://www.HillsOrient.com/ - Online Marketing
http://www.CapeHostPro.com/ - Business and Computing
http://www.InvisibleMBA.com/ - Education
http://www.HardwareHell.com/ - Computer Support
http://www.AllThingsFrugal.com/ - Saving Money
WHERE MOST NEW ARTICLE DIRECTORIES GO WRONG
Where most new article directories go wrong is the same place
most new webmasters go wrong.
Hey, even I was guilty of this when I first came to the internet.
I did not know what exactly I wanted to do online. I just knew
that I wanted to make money online.
So, what did I do?
I did the same thing most new webmasters do. I tried to be
"everything to everyone"!
Then one day, I decided to start an ezine. That actually worked
out well for me. I ran the WindstormComputing.com ezine for a
couple of years, until I just ran out of time to keep it going. I
let the ezine fall into disuse, while I focused my time and
efforts on making money. ;-)
The ezine itself was not the platform for making an income, but
it did help to launch me into a real money making venture. The
ezine gave me the confidence to begin writing articles, which
helped me to create my own specific niche on the internet.
CAN ANY WEBMASTER HOPE TO BE EVERYTHING TO EVERYONE?
There is no one website on the internet that can be "everything
Some have tried to be "everything to everyone" (Yahoo.com,
MSN.com), but no internet user spends all of their time on one
site, not even on Yahoo or MSN. They still occasionally use the
Yahoo or MSN search to find another website to visit. They still
occasionally use Yahoo and MSN's competitors to find other
websites to visit.
If Yahoo and MSN cannot be everything to everyone, why would you
think that you can? They have millions to spend on advertising to
help them to become the "destination" website of the internet,
and still they cannot pull it off.
THE NICHE RULES THE INTERNET
Large or small in stature, the most successful websites on the
internet focus on a niche.
Think about the following niche websites and their focus:
http://www.Cnet.com - Computers and Technology
http://www.Travelocity.com/ - Travel
http://www.Ebay.com/ - Online Auctions
http://www.Overstock.com/ - Product Closeouts
Websites and article directories that take the decision to focus
their presence on a "niche" will always outperform the website
and article directory that tries to be "everything to everyone".
DECIDING ON THE NICHE
It is hard sometimes to pick your niche.
Honestly, you should try to pick a niche that is consistent with
what you enjoy.
There is no point in creating a website that you will not enjoy
managing. If you pick a topic that bores you, your website will
soon bore you, and you will slowly begin to let it fall to
I know a lady who has built a successful internet business around
her love for kitty cat knick-knacks. She buys and sells more
kitty cat knick-knacks than you might imagine. She runs her
business almost exclusively through Ebay.
For her, there is a thrill every day when she begins her day. She
is able to buy the kitty cat goodies she wants, but she buys them
in bulk and then sells off all but the one she keeps for her own
collection. The most exciting part of her day is when the UPS man
knocks on her front door.
Some niches will generate a better income than others.
It is not enough to pick a topic that you will enjoy. You will
also need to make a determination as to whether your chosen niche
has the capacity to generate a nice income for you.
If you are trying to determine the financial incentives for
contextual advertising, this 7search tool will give you some idea
as to what pays well on their network:
If your chosen niche looks promising in the financial arena, what
is the level of competition in your niche?
THE NICHE INSIDE OF THE NICHE
Every day, new sites pop up addressing the internet marketing
niche. To put this in perspective, check out Google with the
search terms "internet marketing":
With more than 21 million sites containing the words "internet
marketing", one can assume, rightly so, that this is a market
with tons of competition.
That is why the most successful internet marketing companies
focus their niche to an even tighter definition, such as: "search
engine optimization" or "natural links seo".
SUCCESS IN YOUR CHOSEN NICHE
When you find a niche that is being served by fewer competitors,
it is much easier to become the best in your niche.
Check out the competition in your chosen niche, before taking the
leap. In most of the smaller niches, it is far too easy to become
the very best resource in your category.
Number one search results become easier to accomplish because you
have fewer competitors.
Top search rankings are also easier to accomplish, because the
search engines like Google prefer to point their users to tightly
niched websites that carries the information their users are
requesting. The tighter your focus, the more Google will like
your website for your keyword phrases.
CHOOSE YOUR NICHE TO OPTIMIZE YOUR SUCCESS
If you are ready to take the leap into your first website or
article directory, don't make the mistake of failing to properly
I know that you want to grow quickly. But, if you choose to take
in all content on all topics, you will only hurt your long-term
Accepting content on all topics may help your website might
grow faster, but it will also minimize your ability to attract
targeted traffic. Always remember that true success will be found
in the niche.
Bill Platt is the owner of http://www.LinksAndTraffic.com
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