Nowadays with the ease of access to information people go online to research just about every major thing they plan on buying. Think about for a second how easy it is to comparison shop on the internet. There's almost no way that you can't find the best price out there. It really puts the consumer at an advantage.
When marketing your own business on the internet people will do their research on you as well. They will try to Google your name to see what comes up. So how can you make it so that people want to do business with you on the internet? In this short article I will share one way that will position you as an expert in your particular field or industry.
The one method that I think works the best to position yourself as an expert online is to write articles. Writing informative articles about your product, service, or industry, will help make people perceive you as an expert. Obviously you have to have some knowledge and experience in the field in order to write the articles but the benefits of writing articles are numerous.
First articles allow you to build your reputation online based on your knowledge. People are attracted to people who know what they are talking about so this will attract the right type of customer for you.
Submitting articles to article directories also allow you place a small resource box at the end where you can include a link to your website which will increase the amount of targeted traffic to your website.
In conclusion writing articles is an excellent way to develop your reputation as an expert in your field and it offers numerous marketing benefits to the small business owner like increasing traffic and increased exposure in the search engines.
? Copyright Chris Monato.