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If you write web content, it may be a mystery to you as to what ?works? and what doesn't work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Let's take a look at how you can rework your site to one that attracts and keeps visitors.

Know your audience. Unless your site is geared exclusively to the scholarly crowd, gear your words toward a younger audience. Many web content producers know that language understood by 12 and 13 year olds is much more effective for attracting and keeping guests than anything else. This takes into consideration a couple of things: not everyone who visits your site is well versed in English, but they have enough of an understanding to read at a middle school grade level. If your goal is to reach the masses, you must consider a global audience particularly an audience where English is not their native tongue. In addition, unfortunately many Americans are ? to be polite ? lacking in certain abilities when it comes to reading. No need to stand on your platform explaining why it is this way ? it just is.

Speak to your audience. Use ?you? when writing. Too much talking about yourself is not very interesting. People want to know what you can do for them. Testimonials, however, can be effective especially if it discusses a problem and the resolution to the problem is shared. Create empathy!

Short and sweet. I already violated this particular principle by writing a lengthy paragraph and by including a long sentence previously. Oh, well...live and learn! Still, many people approach the internet as something to be scanned, not read. So, include plenty of white space and split up your paragraphs. Keep your sentences short too. Mrs. Grimsley, your 8th grade English teacher might not approve, but her students today will!

Use bullets, numbers, or bold. Make what you want to say stand out by bulleting, numbering or ?bolding? the beginning of your sentences. In other words, lists work very well on the internet.

Select nice fonts. I love Times New Roman, but it is best used only for print. Instead, use Trebuchet, Arial, and Verdana as they are easier on the eyes. Give your visitors eye strain and they will look away...they will probably miss something too.

Grammar and spelling. Proper use of grammar as well as being careful not to misspell are critical parts to your writing. Do not rely on spell checks and a thesaurus exclusively as they cannot pick up every misused or misapplied word.

Get an opinion. Feedback from others will help determine whether your site is readable, friendly to the eyes, easy to navigate, etc. Don't expect criticism to always be wrapped in niceness; take what is said as constructive criticism and then apply the changes to your site.

If you are new at web content writing, it is likely that it will take some time for you to ?get in the flow? of writing web content. Of course, not everyone is able to fully grasp this method, so your best option may be to hire someone who can get the job done for you instead.

Matthew Keegan is The Article Writer who writes on just about any and every issue imaginable. You can preview samples from his high performing site at http://www.thearticlewriter.com

 

 

 

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How do you write a Taylor Hall trade article? - The Copper & Blue (blog)

View Original Article Thu, 30 Jun 2016 14:17:32 GMT

The Copper & Blue (blog)

How do you write a Taylor Hall trade article?
The Copper & Blue (blog)
I could take the mature, grateful approach by writing an article summarizing what Taylor Hall has meant to Oiler fans and expressing my appreciation for all that he's done and how committed he was to staying in Edmonton until things got good. That's a ...

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'Writing while White' article sparks controversy - Fusion

View Original Article Wed, 08 Jun 2016 15:05:05 GMT

'Writing while White' article sparks controversy
Fusion
You probably haven't heard of Voice of Youth Advocates (VOYA) Magazine. The ?library magazine serving those who serve young adults? has been around since 1978, and caters to a niche population of YA librarians, authors and enthusiasts. It's the kind of ...

Lindsay Lohan writing a book on 'how to overcome obstacles' - New York Daily News

View Original Article Thu, 30 Jun 2016 16:07:00 GMT

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Lindsay Lohan writing a book on 'how to overcome obstacles'
New York Daily News
Once-troubled ?Mean Girls? alum Lindsay Lohan is ?in the process of writing a book,? she told Vanity Fair in an email interview published Thursday. ?I am very excited to share my personal experiences in life and how to overcome obstacles,? she said. ?I ...
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Why Handwriting Is Still Essential in the Keyboard Age - New York Times (blog)

View Original Article Mon, 20 Jun 2016 10:45:42 GMT

New York Times (blog)

Why Handwriting Is Still Essential in the Keyboard Age
New York Times (blog)
Last year in an article in The Journal of Early Childhood Literacy, Laura Dinehart, an associate professor of early childhood education at Florida International University, discussed several possible associations between good handwriting and academic ...

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Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title

View Original Article Tue, 14 Apr 2015 04:13:33 -0700
If you have been looking forward to the followup album to Four, Liam Payne has good news for you. Revealed on his Twitter account on April 13, Liam Payne states, ?Huge day of writing so excited the team never stop!? Liam Payne?s second tweet was, ?1st day writing the album it?s gunna be a great Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title is an article from: The Inquisitr News

Report: Rolling Stone rape article 'journalistic failure'

View Original Article Sun, 05 Apr 2015 18:08:18 -0700
RICHMOND, Va. (AP) - Rolling Stone magazine retracted a widely discredited article about an alleged gang rape at the University of Virginia after a top journalism school issued a scathing report Sunday concluding it had failed to meet proper journalistic standards.

Left Bank Writers Retreat Offers a Paris Literary Tourism and Writing Workshop Travel Adventure for June 2015

View Original Article Mon, 13 Apr 2015 00:17:11 -0700
A Paris literary tourism opportunity, the Left Bank Writers Retreat allows writers to follow in the footsteps of Ernest Hemingway and others while finding inspiration and writing techniques to inform their own work. The six-day small-group writing workshop, held annually in Paris each June, combines a hands-on writing salon with literary experiential travel adventures. (PRWeb April 13, 2015 ...

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The city of Washington, D.C., is writing 'Black Lives Matter' in 35-foot letters outside the White House

View Original Article Fri, 05 Jun 2020 07:59:00 GMT
On Friday, the city of Washington, D.C., made it abundantly clear which side it's on, writing "Black Lives Matter" in 35-foot-tall letters on a two-block stretch of city street just north of the White ...

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Want to start creating content that ranks? Here are 25 SEO writing tools that will help you write better content for your audience and search engines.

Global Printing and Writing Paper Market 2020-2024 | Evolving Opportunities with 3M Co. and International Paper Co. | Technavio

View Original Article Fri, 05 Jun 2020 09:15:00 GMT
The printing and writing paper market is poised to grow by USD 10.15 billion during 2020-2024, progressing at a CAGR of over 2% during the forecast period. Request free sample pages Read the 131-page ...

Medical Writing Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type; Application; End User; and Geography

View Original Article Fri, 05 Jun 2020 17:36:00 GMT
Medical writing is a form of communication of clinical as well as scientific information and data to a broad range of audiences; the said content is communicated in different formats. Medical writers ...

 

 

 

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