FIRST IMPRESSIONS CAN LAST A LIFETIME
The very first step in the promotion process is making contact
with your potential customer. Once contact is made, it is
suggested that you have 30 seconds to get their attention.
I personally feel that you have three chances to get their
attention. In your first shot, you have less than 2 seconds!
That is how long it takes someone to read your Headline. This
is usually how much time you are allotted to snag someone's
attention even in a radio spot or television ad. Also, in a
direct sales call, your prospect may only give you two seconds
to get his attention before he/she tunes you out!
YOUR SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION
Many volumes have been written on how to write a good headline.
These tutorials on writing good headlines can usually apply
equally to your radio and tv ads, as well as on your direct
sales call. To understand the power of writing a good headline
is not the point of this article, so I will move on.
Most television ads and radio ads last 30 seconds, so you might
have an additional 28 seconds to turn around the contact with
your potential client. Even in a direct sales call, you will be
given 30 seconds as a rule to dig yourself out, since it will
usually take that long for a person to figure out how to get
rid of you. In a written ad or article, that same 30 seconds
usually amounts to maybe one or two paragraphs of text, at which
time your prospect will be drawn into your ad or article, or
they will move on to more important matters.
YOUR LAST CHANCE TO MAKE THE CONNECTION
Your third chance to get your prospects attention materializes
only when you have successfully navigated yourself through the
first 30 seconds! At this point, you have captured your
potential clients attention and they are giving you the
opportunity to take them where you would like them to go.
EXTENDING THE LIFE OF YOUR MESSAGE
There is one technique that you can use which is a proverbial
snow ball rolling down a mountain! That technique is to place
your business behind your name, and to sell your name through
the art of writing Free Reprint Articles. Save your business
information for the Resource Box that accompanies every Free
If you would spend the same amount of time that you could
potentially spend with a single client in a direct sales
situation, and apply that time to writing an article on a
subject that people would like to read about, you could
realistically be launching your own snowball of Mt. Everest
THE PUBLISHING CYCLE
There are thousands upon thousands of publishers out there in
the world today. In the old world of publishing, it could take
you years to become established enough so that publishers would
begin to publish your work. Not only that, it could take months
just to get one article to the finished stages that would catch
the fancy of the good ol' boy system of publishing.
In today's Internet world, there are so many more publishers
out there looking for even more content than was needed by the
industry as little as five years ago. With the advent of the
Internet system of doing things, anyone could become a
publisher. With the flood of new publishers, the need for
great content exploded as well.
Therein lies our greatest opportunity to market ourselves.
IN THE PAST
In the month of March 2000, I took articles that I had written
for my own publications and repackaged them for general
distribution. I also took some time to create a couple new
articles just to meet this task. In March, I started promoting
my articles to other publishers. I spent three solid weeks
promoting my articles in the same way that I had been promoting
my big newsletter.
I asked each publisher who published one of my articles to
forward me a copy of their published ezine with my article
inside. The publishers who allowed me that consideration gave
me the opportunity to track my results. In the month of March,
my articles gave me and my newsletter exposure to more than
500,000 readers! In that three week period, I effectively
doubled my subscriber base!
YEARS INTO THE FUTURE
This article, up until this point, was originally written in
July of 2000. I called the process *a snowball rolling down a
mountain,* because in the months following the release of my
first articles my site traffic began to grow exponentially,
and my cash register began to ring.
Through September of 2000, I had managed to have my message
seen in publications reaching over 2 million people!
In September of 2001, I took my own advice and shifted the focus
of my own business. After much observation and contemplation, I
built my new business around the writing and distribution of
Free Reprint Articles. I eventually phased out my old business
to focus more time on the program that had given me much to
REAPING THE REWARDS
Now, years later, I am still reaping rewards from the first
articles that I had written way back in March of 2000 because
they continue to be published even today. I believe the reason
they continue to be published is because the content of those
articles is still as relevent today as it was at the beginning
of the new Millenium.
There are more than 50 articles in circulation right now
promoting my own business. There are hundreds more in my
archives that are promoting the businesses of my clients.
For the good of my business, my clients are also reaping the
rewards of both my writing and distribution activities.
One of my ghosted clients had to take a hiatus from the
publishing cycle, just so that he could catch up with his
I also have clients that I have helped by distributing the
articles that they have written on their own. Cajun Clark was
excited when he told me:
"Let me share something with you: Your submission services
and guidance have done more for my infamy :), to build my
website traffic than any thing else I've tried. FYI, there
are now, according to Google, 262 pages on the Internet
that contain http://www.cajunclarks.com, many of which
came from your submissions."
WHY A SNOWBALL?
I think of every article as an individual *snowball rolling
down a mountain.* The reason why I think of it like this is
because the article will be published when I release it, then
again every few months as other publishers discover its
existence. Imagine in your mind the snowball rolling downhill
in the cartoons --- it just gets bigger and bigger as it
With each roll of a snowball --- with each published article,
I am generating more and more recognition as being an expert
in my field. By marketing myself effectively, I am lending
credibility to any business venture I may undertake.
DOING IT FOR YOURSELF
Once you have created your own articles with Free Reprint
Rights, it will be time to start promoting them to editors and
publishers everywhere. Here are five announcement lists for
publicizing your new articles:
Free Ezine Content - mailto:[email protected]
Free Reprint Articles - mailto:[email protected]
Quality Checked Reprint Articles - mailto:[email protected]
Political Thoughts - mailto:[email protected]
Article Depot - mailto:[email protected]
Once you have run the course of the Article Announce Lists, then
it will be time to turn to the Article Directories. Here is a
list of Article Directories that you can use:
Ezine Articles - http://www.EzineArticles.com/
Opportunity Update - http://www.OpportunityUpdate.com/
EZ Ad Success - http://www.EZAdSuccess.com
Idea Marketers - http://www.IdeaMarketers.com/
Ebooks N Bytes - http://www.EbooksnBytes.com/
Whether you are looking to promote your articles, or whether you
are simply a publisher or webmaster looking for content, then
these are mailing lists and websites that you will want to pay
close attention to.
If you place yourself on the content provider side of the
equation, get prepared for what lies ahead...
Great Big, Huge Snowballs Rolling Down a Mountain!
Honest officer! I haven't been drinking!
Bill Platt is the owner of http://www.LinksAndTraffic.com
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