For every article writer out there, it would be interesting to know how many people there are that think about writing articles but never do. I know I was one of those people for a long time and it was because I didn't believe that I was capable of producing good quality work. And, with my name being associated with whatever I was writing, there is the issue of pride when putting it out there for the whole world to see. So why did I start to post articles? One thing and one thing only made me take the chance of putting it all on the line and that was my business.
To be completely honest and upfront, I need the traffic for my websites. I don't have a huge budget and quite frankly I'm not all that comfortable spending thousands of dollars hoping that an email campaign or banner advertisement will generate the huge traffic I need to recoup the costs of such things. In fact, I believe strongly in pay-for-performance programs and, with any luck the advertising community will gradually move towards this idea. Why shouldn't advertising companies be paid solely on what they do for you? That's a story for another, so watch for a new article soon!
If you have an online business, article writing is a great way to get your website out into the world-wide-web for no cost other than your time. Keep in mind that it does take time and you need to be patient. I have been posting articles for about 2 weeks now and although I already am seeing results on my new website which went online about a week and a half ago, I'm sure there is a lot more to come. If the trend continues, I expect to see great results because each new article represents a new link on the Internet back to my sites.
So, you ask, what do I do if I can't write good articles? The answer is the same whether you are good at it or not. Just take the first step. I found it much harder for the first article than for this one. I have written six articles tonight alone and this would have taken me a week when I first started. My point is that you get better with practice, just like anything. A journey of 1000 miles begins with the first step. I'm not saying I am a great writer as I'm sure you can tell. In fact, maybe I am a poor writer but that is okay because I'm not out for the Pulitzer prize.
When you consider that most cost-per-click ad campaigns run anywhere from %ARTICLEBODY%.10 to over $1.00 every time someone clicks on your link, imagine the impact if you write an average of one article a day for a year. That would be 365 links to your site. If you got 1 to 5 clicks on average from each article, that would potentially be worth $180 to $2000 saved per year from pay-per-click advertising. Not only that but your search engine rankings are going to only rise and increase your clicks just from regular old fashioned searches.
If you want your business to succeed bad enough, take the chance and put your name on the line and start writing articles. You have nothing to lose and only much to gain. Keep a slow and steady approach and soon you have so much traffic you might not even need pay-per-click ads.
Mike Wyman is co-creator of the online dating website for golfers, DateAGolfer.com and PuttingForPar.com, a golf website specializing in personalized ball markers.