When I was doing my Ph.D. it was common for graduate students to mull around and beef about having to write a dissertation.
Finally, someone blurted out the most practical wisdom we had ever heard: ?A
dissertation doesn't have to be great; it just has to be DONE!?
I share this with you if you're an aspiring article writer because it applies to you.
Don't worry about writing a good article or a great one or even a stinker. Just start
your articles and then finish them. Articles have no chance of being good, better or
best if they're not completed.
Only completed ones can find an audience.
I'm constantly amazed, by the way, at which articles of mine are most read and
My favorites, the ones I just couldn't wait to compose, are not the most popular, by
a long shot. In fact, it is the others, the ones I believe are ?lightweight? that lots of
So, I don't censor myself, or even edit my own work, anymore.
Once I have an idea, I sit down right away and work on it.
And if I can't think of a snappy closer, I'll just let the end dangle.
I'm waiting for the diligent reader who will come along and chastise me for my
neglect, but it hasn't happened, yet.
And do you know what the best cure is for bad writing?
So, bang out your articles, and then forget about them. As long as they're done,
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote
speaker, management consultant, and seminar leader and the best-selling author of
12 books, including Reach Out & Sell Someone? and Monitoring, Measuring &
Managing Customer Service, and the audio program, ?The Law of Large Numbers:
How To Make Success Inevitable,? published by Nightingale-Conant. He is a
frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg
School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont
Graduate University, Gary offers programs through UCLA Extension and numerous
universities, trade associations, and other organizations from Santa Monica to South
Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is
headquartered in Glendale, California, and he can be reached at (818) 243-7338 or
at: [email protected]. For information about coaching, consulting,
training, books, videos and audios, please go to: