Internet marketing material and forums are full of advice about writing articles to boost your traffic numbers. Articles are definitely search engine candy for your site. They provide a good resource for getting incoming links to your site, and even generate business from the links you place in your bio. While these benefits are all highly desirable, one benefit of article writing has been pretty well ignored throughout the material available on the craft.
An important aspect of building a business is to develop solid business contacts. Other sites and businesses can be very helpful in word-of-mouth advertising for your site. These contacts can also become alliances in selling services and products as you develop different aspects of your business. Article writing provides a great means of making a valuable contact with these other members of your niche community while producing material for you to write about. It is a means of getting value and giving value without spending a fortune to do so.
When choosing a subject to write about, always think about sites that compliment your niche and services. For instance, perhaps you have a great outdoor adventure site. You find a site that features outdoor cooking ebooks and advice. This is a great site for you to have an alliance with, relevant, and of continual interest to outdoors crowds. Perhaps in the future there will be a good way for you to do some joint marketing. Exchange links are definitely a benefit. So how do you make good contact and develop a solid rapport with this site's owner? Write an article that requires that you interview this person for information.
People love to talk about their business subjects, yet they hate being spammed. Contacting these businesses without being seen as a nuisance can be a tricky matter. When you contact someone for material for an article, it is highly unlikely that the person you contact will be put off by your inquiry. Asking for information is an extremely easy method of gaining access to otherwise unapproachable individuals.
To follow the example given of the outdoor theme, perhaps the owner of the other site would have some good tips on what kinds of lightweight cooking utensils a hiker might want to include in their backpack for trips that will require cooking a meal during hiking. By interviewing this person you not only now have subject material, you have made a contact for your business. You have opened the path for a great future business alliance.
When you write the article, make sure to offer at least one quote or a credit to the person who you interviewed. If you talk to just one site owner, credit your information to that person right from the start. For example you might write about what the problem is in deciding what to carry for meals and that Joe Wildchef has offered some good advice on the subject for those that seem to always be missing something or are tired of the same old backpack cuisine. If you interview more than one site owner or other expert for your material, add a quote from each person you interview.
This method of article writing gives the other site owner exposure as an expert and gives your material extra credibility. It will also produce some word of mouth traffic as the person you interviewed will tell others about the article. By adding a link to the other person's site in your article, you are helping to gain traffic to both sites. Many articles written from interviews result in a link exchange between the sites. As you are creating traffic to both your site and theirs using an interview article method of advertising, your alliance with the other site becomes even more valuable.
As with any other area of business, creating value for others is the surest means of getting value for yourself. Interview article writing is one of the easiest quality means of creating a great value exchange for all parties involved. It would be wise not to ignore this overlooked benefit when planning your writing schedules.
?2006, Sally Taylor: Sal is an avid gem and treasure hunter, explorer, writer, and Internet Marketer. She is the owner of http://www.rockhoundstation1.com and author of a controversial Internet Marketing Beginner's Guide to Business Building: http://rockhoundstation1.net/ps/sally