Learnhomebusiness.com - Free Article Marketing Guide & Article Writing Tips                                     Learnhomebusiness.com - Article Writing Resources

Article Marketing Guide Articles

 

Back To
Article Marketing Guide Index Page

Article Marketing Secrets - Free Video Download

Download the Article Marketing Secrets Videos For FREE!

The easy, proven and simple way to churn out high quality articles that ensures a long term residual traffic!

 

Grab -$1000 Value 
Gift Series -Free!

 

Discover All About Article Marketing & Article Writing!

   

Welcome to Article Marketing Guide & Article Writing! 

Article to Video Converter In Seconds
 

The Raw Truth About Persuasion and Copywriting


Spin Rewriter Pro V.5.0 Gets People
Over 139,000 Visitors In Just 3 Months
And It Will Do The Same For You...
Slaughter Your Competition!

Article Marketing Tools

Head Over To The...
#1 Article Writing Tool On The Internet

 

I get asked all the time, ?Lorrie, how can I make my copy more persuasive?? Well frankly it helps if you can speak your prospect's language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order?and in a way that lowers resistance to new information and is acceptable to his or her mind. One discipline that translates nicely to writing persuasive copy is NLP or Neuro Linguistic Programming.

NLP isn't a replacement for good copywriting. It's a turbo boost. Meeting a person on his or her own level by using familiar words puts YOU in control of the communication almost immediately.

Have you ever been moved to buy a pair of sexy shoes instead of the sensible, comfy shoes you really needed? But when you got home you didn't know how you got over the resistance of spending the money? See, people understand the RESULT of making a purchasing decision, but are often unaware of the internal recipe that gets them there. We all know we tend to buy based on emotion over logic. In fact, most buying decisions are largely emotional.

WHO?S RIGHT ANYWAY?

We can all agree there are two sides to the brain, correct? The left (logical) and the right (emotional). Interesting fact: information is first perceived by the emotional right brain. Then within a fraction of a second, it shoots over to the logical left. Then finally, once again, is reflected to the emotional right. In other words, every message we get is influenced by the emotional right brain. Pretty fascinating, huh?

Here is the basic principle of NLP as I understand it. There is no mental resistance to an idea you perceive as your own. And whenever any of us engages our imagination, we think we came up with the idea ourselves. So it must be great!!! It aligns with our own beliefs so it's unconsciously accepted as being the truth and you act as if it's true. So NLP always prefers to presuppose that changes can be made quickly and automatically. So let's cover some NLP principles and how to use it in the art of persuasive writing.

PACING

Pacing is putting yourself in the prospect's shoes through languaging. Look at David Ogilvy (one of the greatest advertising masters who ever lived) as an example. His first headline for Rolls Royce didn't come from HIS mind, but that of an engineer at the factory. Ogilvy was told, ?You know David, the loudest noise from this Rolls Royce comes from the clock on the dashboard at 60 miles an hour.? And David thought this man, this engineer must know something because he's constantly in the flow about changes and revisions and everything happening at the Rolls Royce factory. So David did his research and made a connection. I'm not suggesting the engineer was deliberately using NLP on David, but it's an illustration of how we as humans connect the dots and are able to write persuasively as a result.

Though similar to empathy, pacing is a bit more complex. In pacing, you actually encourage the prospect to use visualization or other accessing cues in a very subtle and vague way. These are the same communication skills of matching, mirroring and rapport that allow you to pace and lead someone to the sale.

NLP Master Ross Jeffries says, ?People will not accept that you are an authority on where they should go unless they accept you're an authority on where they are at.?

In other words, if you're reading a letter or listening to a podcast, it makes sense for me as a writer to mirror that experience for you. Then you subtly relax:

  • ?As you're sitting there reading this letter??
  • ?As you are sitting in front of your computer??
  • ?While you are listening to this broadcast??

Any of those phrases have you and the prospect share an experience, which moves him or her toward the sale. Have you ever met someone and felt an instant kinship with that person? Or on the other hand, met someone who you just could never quite get on the same wave length?

What if you knew how to get on that person's ?wave-length?? You would have a totally different outcome ? the outcome you wanted! That's the importance of defining your target audience (or my own term, TAR-KET). You can communicate with that one person because you have already defined him or her.

PRESUPPOSITION OF AWARENESS

This technique also ties to speaking directly to your own target market. (If people don't have their target market nailed down, it doesn't matter how good their copy is. It doesn't matter if you're trying to sell beef to a vegetarian. It's just not going to work. So you really have to zone in on your target market.)

The way you do that is to understand your product. Figure out where they shop, where they eat, what they look like. Are they a family or are they single? Do they have dogs or not? Do they live in a rural area or the city? These keys make a huge difference when you are trying to figure out who your target market is. When I write my copy, I write to one person. I visualize everything about them so it's very real to me when I start to write. I would suggest that you funnel down your target market to your TARKET as much as possible. That's how you're able to give them the illusion. You've given them information and the mind fills in the blanks. The more specific the better is what I'm saying.

In this technique you direct the conscious mind of the reader by assuming something is true. So you speak to him or her as if something has already happened. Here are some examples:

  • ?As you become aware of??
  • ?As you recognize ??
  • ?I'm not sure just how excited you can get about this offer but??

The proper use of language patterns in written words means you communicate by tonal shifts, tempo shifts etc, following the patterns of a question, a statement, or a command. We invite people to share our certainty about our product or service by using an intonation of a command or a statement like ?Do you agree??

PRESUPPOSITION OF TIME

This concept piggybacks onto the previous one. You build on the prospect's experience of awareness by adding in the element of time. Examples:

  • ?Before you order today??
  • ?After you make your decision to order??
  • ?While you are filling out your order form??
Use language patterns to move yourself and others in a direction that results in a win-win situation. The truth is that we are selling ourselves every day, all day long. Doesn't it make a lot of sense to use communication skills like NLP to lead someone where you want them to go? And the more that happens, the more successful you will be with your copy.

ABOUT THE AUTHOR:

International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of an award winning copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com .

 

 

 

Article Marketing Tools - Cheap And Efficient


More On Article Writing & Article Marketing

Making Money with Articles: Free Article Content
Use articles drawn from free content directories to get visitors to their site and augment their income... Click here to read..

Making Money with Articles: How Much Money Can I Make?
How much money people are making from placing articles and affiliate links on their websites? this will depend mostly on...
Click here to read..


Writing for Online Article Sites Horrors and Blessings
Here is what mine would look like and I believe that anyone who has been submitting articles for a while might concur...
Click here to read..


 

Back to Article Marketing Main

Back to Home

.............................................................................................................

 

article writing - Google News

How do you write a Taylor Hall trade article? - The Copper & Blue (blog)

View Original Article Thu, 30 Jun 2016 14:17:32 GMT

The Copper & Blue (blog)

How do you write a Taylor Hall trade article?
The Copper & Blue (blog)
I could take the mature, grateful approach by writing an article summarizing what Taylor Hall has meant to Oiler fans and expressing my appreciation for all that he's done and how committed he was to staying in Edmonton until things got good. That's a ...

and more »

'Writing while White' article sparks controversy - Fusion

View Original Article Wed, 08 Jun 2016 15:05:05 GMT

'Writing while White' article sparks controversy
Fusion
You probably haven't heard of Voice of Youth Advocates (VOYA) Magazine. The ?library magazine serving those who serve young adults? has been around since 1978, and caters to a niche population of YA librarians, authors and enthusiasts. It's the kind of ...

Lindsay Lohan writing a book on 'how to overcome obstacles' - New York Daily News

View Original Article Thu, 30 Jun 2016 16:07:00 GMT

New York Daily News

Lindsay Lohan writing a book on 'how to overcome obstacles'
New York Daily News
Once-troubled ?Mean Girls? alum Lindsay Lohan is ?in the process of writing a book,? she told Vanity Fair in an email interview published Thursday. ?I am very excited to share my personal experiences in life and how to overcome obstacles,? she said. ?I ...
Lindsay Lohan on Turning 30, Having Kids and Overcoming ObstaclesPeople Magazine
Lindsay Lohan Is Writing a Book About Her ''Personal Experiences'' and How to ''Overcome Obstacles''E! Online
Lindsay Lohan Is Writing a Book About 'How to Overcome Obstacles'TheWrap
Fox News -Fortune
all 57 news articles »

Why Handwriting Is Still Essential in the Keyboard Age - New York Times (blog)

View Original Article Mon, 20 Jun 2016 10:45:42 GMT

New York Times (blog)

Why Handwriting Is Still Essential in the Keyboard Age
New York Times (blog)
Last year in an article in The Journal of Early Childhood Literacy, Laura Dinehart, an associate professor of early childhood education at Florida International University, discussed several possible associations between good handwriting and academic ...

article writing - Yahoo News Search Results

Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title

View Original Article Tue, 14 Apr 2015 04:13:33 -0700
If you have been looking forward to the followup album to Four, Liam Payne has good news for you. Revealed on his Twitter account on April 13, Liam Payne states, ?Huge day of writing so excited the team never stop!? Liam Payne?s second tweet was, ?1st day writing the album it?s gunna be a great Liam Payne Now Writing Post-Zayn 1D Songs: Guess Next Album Title is an article from: The Inquisitr News

Report: Rolling Stone rape article 'journalistic failure'

View Original Article Sun, 05 Apr 2015 18:08:18 -0700
RICHMOND, Va. (AP) - Rolling Stone magazine retracted a widely discredited article about an alleged gang rape at the University of Virginia after a top journalism school issued a scathing report Sunday concluding it had failed to meet proper journalistic standards.

Left Bank Writers Retreat Offers a Paris Literary Tourism and Writing Workshop Travel Adventure for June 2015

View Original Article Mon, 13 Apr 2015 00:17:11 -0700
A Paris literary tourism opportunity, the Left Bank Writers Retreat allows writers to follow in the footsteps of Ernest Hemingway and others while finding inspiration and writing techniques to inform their own work. The six-day small-group writing workshop, held annually in Paris each June, combines a hands-on writing salon with literary experiential travel adventures. (PRWeb April 13, 2015 ...

The Best Management Article Of 2014

View Original Article Thu, 26 Mar 2015 08:52:28 -0700
Share buybacks destroy our economy: their root cause must be removed

writing articles - BingNews

The city of Washington, D.C., is writing 'Black Lives Matter' in 35-foot letters outside the White House

View Original Article Fri, 05 Jun 2020 07:59:00 GMT
On Friday, the city of Washington, D.C., made it abundantly clear which side it's on, writing "Black Lives Matter" in 35-foot-tall letters on a two-block stretch of city street just north of the White ...

Top 25 SEO Writing Tools to Earn More Traffic From Google

View Original Article Wed, 03 Jun 2020 07:03:00 GMT
Want to start creating content that ranks? Here are 25 SEO writing tools that will help you write better content for your audience and search engines.

World Environment Day: Poets Tasked on Writing for Social Change

View Original Article Sat, 06 Jun 2020 02:30:00 GMT
Nigerian poets have been tasked with the responsibility of writing for social change. This was the highlight of the REDi WED Dialogue and PoetryFest 2020 held yesterday in commemoration of the World ...

Global Printing and Writing Paper Market 2020-2024 | Evolving Opportunities with 3M Co. and International Paper Co. | Technavio

View Original Article Fri, 05 Jun 2020 09:15:00 GMT
The printing and writing paper market is poised to grow by USD 10.15 billion during 2020-2024, progressing at a CAGR of over 2% during the forecast period. Request free sample pages Read the 131-page ...

 

 

 

You Will Need this Page
Again! Click Here to

Now!

Copyright  www.learnhomebuiness.com. All Rights Reserved.