I recently read an article titled "Crossing the Line" that
really got my attention. Here is what I read "Affiliate
marketing is now an integral part of the web's composition."
This article was written by Greg Shepard and published in
Revenue a magazine dedicated to affiliate marketing.
I agree with Mr. Shepard's statement however it is what he said
next that surprised me, this is what he wrote "It's also now widely
heralded as the web's most cost-effective marketing vehicle."
Say what! No way, I happen to know of a marketing medium that
is much more cost effective, results oriented and can be
utilized for no-cost. Now do I have your attention, I hope
so because those of us who have been in the Traffic Exchange
Marketing Business and those that came before us could
teach Mr. Shepard a lesson or two about affiliate marketing.
I liked the concept that he spoke of next and continued to
read despite his previous statement. Mr. Shepard went on to
mention something that I have incorporated at one of the
marketing websites that I own. Greg went on to say that many
Marketing and Traffic Delivery Merchants were creating a
hybrid traffic delivery model called CPP (cost-plus-performance)
vs. the old model of delivering impressions or hits on a CPM
or cost per million basis.
The CPP model delivers a paid campaign with a performance
campaign to better increase affiliates return on investment.
As I mentioned earlier one of the methods that I use is
to offer guaranteed unique traffic plus the ability to
send out an add to over 200,000 e-zine readers of various
e-zines combined with the power of a Traffic Exchange
Mr. Shepard goes on to reiterate that the future of
affiliate marketing combined with CPP will take back
click-through inventory that was previously lost to
Google's AdSense and other similar advertisers. "The
result is a whole new world of opportunities for
merchants, affiliate managers, and affiliates."
After reading that I decided to list the traffic that
my marketing service delivers each day, week, and
month. This is something that is not being done in my
business however I suspect that it will soon be
adopted by many of my savvy counterparts.
I did find two traffic exchanges that listed their amount
of impressions delivered for that day and those were:
StartXchange.com owned by Tim Linden and 10Khits4uNow.com
owned by Rob Gehring, Vinterchange.com listed the total
impressions delivered since the beginning of their inception
and ProClickEstate.com lists thier traffic delivered by week.
As the title of this article mentions trends and the traffic titanic,
I am not suggesting that the traffic exchange marketing business is
sinking however there are a great many exchange business's
out ther that have room for improvement on quality and deliverability.
The Traffic Exchange Marketing Business has come a long way since the day of the first traffic exchange, we have
room for improvement and from the people that I know and
the information that I am privy to we are on the right
track. One market that we can do better to capture is
the market share of affiliate marketers. It will be
interesting to see what the next five years brings to
traffic delivery and online marketing!
Mark Brown is the owner of The Marketing Professional
Newsletter and Exclusive Members Community as well as
Pro Click Estate, one of the internets most effective
marketing services. http://www.TheMarketingProfessional.com