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Blogging is a social phenomenon; it is huge and, no doubt, it is exacerbated by a lot of media coverage. However, I just recently came to the following conclusion: Writing ezine articles is better than blogging. By "better" I mean it is more successful in generating visitors to your website; it just does not have the media coverage that blogging does so you may not have tried it yet. I will assume that most people blog as a means to draw people to their business website and they do it because they are told that it works. But what if you could do something that takes the same amount of time but is more successful? In this instance, I measure "success" by the number of page views.

Writing ezine articles is more successful than blogging. But, don't take my word for it. I want you to try the following experiment to see for yourself:

Write one good ezine article and submit it to an ezine directory. The most popular and best ranked ezine article directory is EzineArticles.com. It's best to submit to that one. Now, take that same article and post it on your blog. Come back to it in one week and measure the difference in page views. I would bet that your ezine article will have considerably more page views. That same article will have hundreds, if not thousands, of page views one year from now. Your blog won't. A blog post gets stale after a few days. That's the nature of blogs ? an old post is a stale post. A blog posting usually doesn't draw visitors after a few days.

Of course, some well ranked blogs get plenty of visitors but most don't. Unless your name is something like Matt Cutts, Jason Calacanis, Robert Scoble (Scobleizer), Michelle Malkin, or even Mark Cuban you are probably a schmuck like me and cannot get many visitors to your blog.

The reason you will get more page views on an ezine article is threefold:

  1. An ezine directory like EzineArticles.com is already well ranked and draws thousands of daily visitors. Your ezine automatically gets page views from that.
  2. Ezines on EzineArticles.com get indexed by search engines like Google and rank very well in search results. Your Ezine will normally get indexed by Google within a week of publishing it. And, it could be included in search results for years to come. One ezine article can draw visitors for years to come
  3. Good ezine articles can and do get republished on other websites. This could mean that just one ezine article could get you page views and links from dozens of websites.

Writing ezine articles does work and it has worked for me. I have written 56 articles over the past 13 months, resulting in over 16,000 page views. Some of those articles are recent articles so I still have not seen the full impact of them. My articles have also been republished over 200 times resulting in even more page views on other websites. The articles that I've written result in an average of 6.25 page views each per day. Perhaps that doesn't sound like much? Think about this? 56 articles times 365 days in a year times 6.25 page views a day each; that is 127,750 page views that I expect to receive over the course of the next year. And, that is if I do nothing else. But, I will write more articles and I will get even more page views. And, those page views will result in people clicking on the link to my website at the bottom of each article. I can never hope to remotely achieve that type of success with a blog.

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