to Autoresponder Guide!
Build Interest With Autoresponder Messages
When using autoresponders to sell
a product or service, you must be very careful as to how you
approach your potential customer.
Few people like a hard sale, and
marketers have known for years that in most cases, a prospect must
hear your message an average of seven times before they will
make a purchase. How do you accomplish this with autoresponders?
It?s really quite simple, and in fact, the autoresponders make
getting the message to your potential customers those seven times
possible. On the Internet, without the use of autoresponders, you
probably could not achieve that. Too often, marketers make the
mistake of literally slamming the potential customer with a hard
sales pitch with the first autoresponder message ? this won?t work.
You build interest slowly...
Start with an informative message ? a message that educates the
reader in some way on the topic that your product or service is related
to. At the bottom of the message, include a link to the sales page for
your product. Use that first message to focus on the problem that your
product or service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a
problem, and then with the next message, ease into the benefits of
your product ? giving the reader more actual information with each and
every message. Your final message should be the sale pitch ? not your
first one! With each message, make sure that you are giving the
customer information pertaining to the topic ? free information! This is
what will keep them interested in what you have to say.
This type of marketing is an art!
It may take time to get it
exactly right. Use the
examples that other marketers have set
for you. Pay attention to the messages that you receive from other
marketers. Start a ?swap? file, and keep those messages. Use some of
the better sales copy for your own autoresponder messages ? just
make sure that yours doesn?t turn out to be an exact copy of someone
else?s sales message!
Remember not to start with a hard sale. Build your potential
customers interest. Keep building on what the problem is, and how
your product or service can solve that problem or fill that need.
If you are doing this right, by the
time the potential customer reads the last message in that
autoresponder series, they will be convinced enough to make a
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