to Autoresponder Guide!
Customer Service with Autoresponders
An autoresponder can prove
to be one of the greatest tools for efficient customer service!
Ideally, when you perform customer service,
it is done on a one-on-one basis with each of your customers. That
works quite well in the offline world ? but on the Internet, that simply
will not do. Your customers are literally all over the world, and there is
no way that you can really deal with each one of them personally. This
is where an autoresponder comes in.
Customer service emails
autoresponders is quite simple. When an order is place, an
autoresponder can send out the receipt for the sale, the information for
accessing the product, and a ?thank you? email. This happens whether you
are logged in to your computer or on vacation in an exotic location! But
customer service doesn?t always end right there, and if you are away from
your computer, you may be letting your customers down!
For instance, an elderly gentleman sees your product advertised and places
an order. Everything goes through just fine, and he receives the receipt,
the download information, and your ?thank you? email. Your product is an
ebook, compiled into a PDF file. This particular gentleman doesn?t
understand what a PDF file is, and he has no idea what you mean by ?right
click to download.? He needs additional customer service for the product
that he has purchased, and there is nobody available to help him ?
nobody but an autoresponder.
Set up an additional autoresponder that will send out a list of
frequently asked questions or problems that deal with customer service or
how to access the product. Also set up a support autoresponder. If
he sends a message to support, he should get an instant message back
letting him know that his message has been received, and how soon it will
be addressed. This will give him some measure of comfort, and in most
cases, he will wait that specified period of time for assistance.
However, if he doesn?t know how to download the product, and he sends a
message to support, and nothing happens, he will most likely become very
dissatisfied in a very short period of time. The difference between a
patient customer and an irate customer is one simple autoresponder message
that can and should be set up in under five minutes.
Really think your ordering process through, and consider the potential
problems that may occur for your customers. Get an autoresponder set up to
address those problems, and you will find that your customers are more
satisfied with your products, and extremely satisfied with your customer
service ? all because your autoresponders handle their problems
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