to Autoresponder Guide!
Give Potential Customers A Preview With
Building customer interest and
excitement is the first step to successfully marketing many
products. Autoresponders play a vital role in building this
interest and excitement. For instance, if you were
developing an ebook, you may want to start telling your website
visitors and opt-in subscribers about it. Start building interest;
tell them what this product will do for them, and how soon it will
Do more than build interest by telling them about it. Use an
Autoresponder to let them preview your product! Even though you
will be selling the product, you can allow your potential customers
to preview the information. Have you ever seen previews for
movies that will be playing in theaters soon? It is the same
Load one chapter of the ebook into an
Autoresponder, and put a
form on your website where your visitors can enter their name and
email address to receive the preview chapter free of charge. This gets
their name on your list of potential customer. Each week, send a reminder
email, letting them
know how close the release date is, and what they can expect from your
product ? keep building interest and excitement.
Finally, a couple of days before you are ready to launch your product
offer those that received the preview the option to buy a pre-release
copy. You cannot to offer a discounted price, or leave the price as it
will be on launch day ? the choice is yours.
Take a look at the list of people who signed up to receive the preview.
How many of them are still ?subscribed? to that list? They?ve had the
option to stop receiving notices about your product, but they chose to
keep receiving the information you were sending. These are highly
targeted prospects for your product. They have already shown you that
they have an interest in your product, and a large number of those people
are simply waiting on the
Autoresponder message that will let them know that it is time to pick
up their copy of your product!
Isn?t automation a wonderful thing?
an Autoresponder, you are able to see how much of a market there
is for your product, and build a great deal of interest in it before it is
ever released. This is the key to making sales on launch day. Use an
Autoresponders build the interest. Get your prospects excited about what
is about to come ? and on launch day, give them what they are waiting for
and watch the sales pour in!
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