to Autoresponder Guide!
An Autoresponder can remember
ever walked into a store in your town, and been addressed by name? This
has probably happened to you at stores that you frequent often. The shop
owner knows your name, and uses it. He remembers you, and he wants
you to know that he cared enough about you and your business to remember
you. In the offline world, this is just one aspect of customer support.
Customer service like this is almost impossible to achieve on the
Internet, but some semblance of it can exist when you personalize your
Autoresponder messages. Autoresponder messages can be set up to
address people by their first or last name ? or both. In fact, there is
quite a bit of personalized information that can be added, depending on
the Autoresponder that you are using.
The information is included in the
Autoresponder messages by using codes. Each Autoresponder will use
different codes to insert the information in your messages. You simply
write your message, and put the codes where you want the personalized
information to appear. For instance, your message may start out with
?Hello (code for first name)! In this case, the person?s first name will
be inserted where that code is.
You can even extend this personalization
from your Autoresponder directly to your web pages! That both,
your Autoresponder emails and the links leading to a web page from
it, can also be personalized. i.e. even the web page can be
Here's The Free Tool that
does the trick.
Personalizing your Autoresponder messages will most likely improve your
response rate. Research has shown that emails that are personalized
with the person?s first name are opened more often, and those people are
generally more receptive to the contents of the email message. It is
usually very easy to do. You write one message, using the codes where you
want the personalization,
then, no matter who that one email is sent out to, their personal
information will appear where the codes are.
Of course, the Autoresponder must collect the information first. This is
done with the use of
forms that activate the Autoresponder. For instance, if you are
giving away a free ebook, and you have your visitor fill out a form with
their email address to receive the download instructions for the ebook by
email, that form should collect any type of information that you want for
personalization ? such as a first name, as well as the email address. If
that information is not collected, the Autoresponder won?t have anything
to insert where that code appears in your messages!
Take a look around the control panel of your Autoresponder, and find out
what type of personalization you can add to your Autoresponder messages. You
may be very surprised at the improved results!
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