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Tracking Autoresponder Responses
As an Internet marketer, it is
vitally important to know how well your advertising campaigns are
doing. Advertising campaigns cost a lot of time and money, and
campaigns that are not doing well need to either be changed or
scraped. When using Autoresponder for purposes of Internet
marketing, you will be able to tell how well your autoresponder
messages are doing by using response tracking.
Tracking Autoresponder Responses can easily be set up with the
higher quality paid autoresponder services. Using the tracking set
up tool, you simply enter the web site address that you want your
readers to visit, and the software generates a brand new URL. This
URL is used track the number of clicks that you have from the
autoresponder message to the website that you are promoting.
When a person clicks on that special URL, the click is captured, and
they are automatically redirected to the website that you intended
them to arrive at. The visitor does not know that they have been
redirected in most cases. You can monitor the results through the
control panel of your autoresponder service account. The control
panel will tell you how many messages were delivered, and how many
clicks were received. Most quality Autoresponder will even include
a feature that allows you to track how many of the emails were
opened. This is a great marketing research tool for mass email
Not all autoresponder services offer
tracking abilities such as this. If tracking is important to you, you need
to make sure that this is one of the features of the
before you sign up. This feature gives you the ability to know whether the
message you are sending out is effective, or if changes need to be made.
It also allows you to see if the sales copy on your website is effective,
in a ?round-about? way. For instance, if you are getting thousands of
clicks from the autoresponder message, but very few clicks from the sales
page to the order page, you know that the autoresponder message is
working, but the sales copy is failing.
If you have never done Tracking Autoresponder Responses before, you should
definitely consider it.
Again, this information allows you to find out what is working, and what
is not working. It will essentially make your autoresponder marketing much
more effective and profitable. You will most likely be very surprised at
the results of the tracking!
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