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MODULE FOUR
Part One
Part Two
Part Three
Part Four
Hot Tips
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PART TWO
THE #1 REASON WHY INTERNET MARKETERS FAIL
by Terry Dean
I am always amazed when I discuss marketing techniques
online with other internet marketers that MOST of them
are missing the key ingredient I find in my own
online success.
They usually are well focused on producing internet
traffic or on writing good ad copy (which are both key
ingredients to success), but then they leave out what I
consider to be the most important tool of all online...
...Follow-up.
Almost every one of them without fail tells me when
follow-up comes up, "I have autoresponders" or "I answer
all of my email." Well, good for you. That isn't
followup though.
Making the sale will usually take you 5 to 10 contacts
with a prospect. The recognized number we all quote is
7 contacts. So, if it takes at least 7 contacts with a
prospect to make the maximum number of sales of your
product or services, what are doing to make sure you
reach that number with EVERY prospect?
You cannot take a passive approach to marketing and hope
that if someone is a real prospect, they will come back
to your website later to check it out again. That
is financial suicide! All of your marketing has to be
active...In other words, YOU are the one who has to make
sure you reach at least 7 contacts. Don't even consider
leaving it up to your prospects!
We have the most powerful tool in the entire marketing
world only available to us online...yet only a small
portion of us are taking advantage of it. That tool is
Email.
Is there any other tool where you can follow-up consistently
with dozens or even hundreds of prospects EVERY day of the
week and not spend a single cent extra.
If you followed a daily follow-up system in direct mail,
you would quickly mail yourself right into the poorhouse.
The same thing would occur with telemarketing.
With email though, I can send hundreds of follow-ups for
FREE as often as I like. If you are not following up on
all of your prospects online, don't make excuses.
Change it or admit that you are too lazy to care about
the success of your business.
Make a commitment that today you will follow-up. I am
asking for that commitment to be made to me and to
yourself. Plus, I am going to help you. Below I am
going to detail the three most important steps for getting
started in email follow-up so that you will have a base
to build upon.
I can't list everything in this short space of time, but if
you would like to learn how to make money every day of the
week by email marketing, refer to my "Email Marketing Secrets"
course at NetBreakThroughs.
1) You have to capture the email address.
This is the very beginning of your marketing process and I
make it a chief priority in all of my website's designs.
Take a look at Graham's website at http://www.thetrafficjam.com
and notice how he gives you a chance to subscribe to his newsletter,
take his Free Hot Tips course, fill out forms with your email address, etc.
Everywhere you try to go on his website, he is giving you
another opportunity to give him your email address. This is
all because he knows that real internet marketing
begins when you give him your email address!
(NOTE: Throughout this whole report I am referring to only
following up on prospects who first contacted you and gave
you their email addresses willingly. I don't believe in using
SPAM to promote your business, because you will offend people,
lose your ISPs, and lose your reputation online if you start
sending unsolicited bulk email)
2) Buy & Learn How to Use High Quality Email Software
Although you may start off with low or no cost email software
which is included with your browser or with your computer. I
recommend changing it to professional email software. I personally
use Eudora Pro version and can recommend it to you. That is not
the only one out there, but it is a great one to get started with.
The key element of using this type of software is that you will
be able to manage hundreds of email addresses, sort mailboxes,
and assign address books for follow-up. You will be able to add
all incoming requests for info into special address books so that
you can follow-up on dozens or even hundreds of prospects all at
one time.
I don't want to get into a complete study of the software
programs here, so I recommend that you actually pick up and read
the email software's manual. It will take some time, but you will
find that your email software's features can quickly become your
biggest time saving feature in your online business.
3) Learn the skill of making offers
Here is a simple technique for getting you started in email
follow-up correctly and consistently. Have your first offer or
salesletter prepared on an autoresponder or as a automated reply
in your email software. Collect every request for that information
into an address book for follow-up.
Then, begin mailing out to that address book your follow-up offer
daily. The simplest way of doing this is by sending the same salesletter
(We don't want to confuse your prospects), but attach a new paragraph
to the top of each outgoing message everyday.
On this paragraph, you could do a scarcity offer or an email probe.
A scarcity offer at the top of the email would look like this:
"ONLY 5 MORE LEFT IN STOCK...The first five who turn in their orders
today will receive a...."
Then, go on to describe exactly what your prospects get if they order
today. Then, the next day you could do the same thing, but list "ONLY
3 MORE LEFT..." and continue through with scarcity.
The other technique is to actually put a paragraph on top of the
email saying that your surprised that you haven't heard from them
yet and you wanted to know if they had any questions, etc.
Followup can be just that simple. Include the same salesletter, but
change the top paragraph in every letter you send out. Then, keep it
up with each of your prospects until they buy or they tell you to
stop. If someone asks you to quit following up, simply remove that
address from your address books and continue with the rest of your
prospects.
Learn and follow this technique in your online business and your
sales will double or triple in the upcoming weeks!
Terry Dean wants to Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques He Tests
and Uses Every Single Month...Click here now for more info:
NetBreakThroughs...
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