The Unseen
Frontiers Of Web 2.0 Marketing Waiting To Be Unlocked!
By S. Kumar |
Online business scenario is undergoing a drastic
change with a
new tasty flavor -
Web
2.0 Marketing!
And the influence of web marketing 2.0 is increasing by leaps and bounds.
This immediately calls for our present internet marketing strategies to be re-evaluated.
You may not be aware of this but most big Gurus of Web 1.0 era are privately convinced
that Web Marketing 2.0 has *Some Very Big
Things To Offer* to online marketers. And all of them are covertly
working on their new Web 2.0 marketing plan to remain where they are!
But the confusing question is,
What is Web 2.0 Marketing Or Social
Media Marketing?
Traditional marketing which we are used to and taught till now is an
extremely tight and controlled process! Marketing messages are
developed, altered, crafted and delivered in a very organized way where
the public does not have much of a role to play!
But with Web Marketing
2.0, this pyramid-of-influence model paves the way to an interactive peer-to-peer
communication.
In simple and plain terms, Web Marketing 2.0 is all about connecting to your prospects
through,
-
Social Media Sites. For
e.g.
Social Photo & Video Sharing sites like flickr, picasa, YouTube etc.
-
Social Networks Sites
like MySpace,
Facebook, etc
-
Interactive forums
-
Social Bookmarking Sites
like del.icio.us, furl
-
Blog publishing like
Wordpress, Blogger etc
-
RSS feeds of your
contents
-
Viral marketing/word of
mouth/sharing of materials
And the list goes on...
Web Marketing 2.0 is more about our websites being more interactive with
our site
visitors where they can contribute. Its also about making our site simple and plain with lot of visitor choices
available
for collaboration. It is about that addictive 'Halo' effect emanating from
your site!
Web 2.0 Marketing is also about making our presence felt through out the various
genre of Web 2.0 sites that holds the in-built capacity to propagate
your business inflammable heights way beyond traditional way!
And you can't afford to ignore this
New
Marketing Engine that can
shaping up your future!
Let's explore some of the Decisive
Marketing Opportunities hiding behind the Web 2.0 marketing platform.
It's
waiting to be unleashed, once you adopt the Web Marketing 2.0 methods in
spite of what online business you are in now!
-
Develop
Your Personal Brand Continually: Web 2.0
Marketing technologies gives YOU the option of becoming a brand yourself.
You can
create a group of loyal communities exclusive to you. Which in turn
provides a rock solid platform for viral marketing. You can be
the originator to perpetuate and accelerate word of mouth publicity for
your business - the best form of
publicity ever discovered!
-
Empowers You To
Deliver Your Message To The Right People: Combine information
from multiple sources by tapping into the expertise of an entire
community, generate new knowledge and deliver them! These strong connections can help
your businesses operate faster pace and more efficiently.
-
Collaborate With
Others & Unlock New profit Streams: The person-to-person contacts that
Social Media Marketing
creates can be effectively utilized as a powerful lead generation and
an affiliate building weapon to expand your your business to
higher levels.
-
Build Your Credibility
In A Short Time: More and more of your community members will start looking up to you as
'the expert' in town. Once your reputation
sells for itself, your products are automatically sold!
-
Appear At The Right
And Best Places: You know that, as an Internet marketer, you must
be at places where you should be and then convert your presence into targeted
traffic. The potential for traffic in the Web Marketing 2.0 scene is much more than that you
ever got!
-
Increased Search Engine
Traffic: Search engines somehow likes these new Web.20 sites.
Getting back links from many high PR Web 2.0 sites, can set your
site climb the search engine ladder. Your web site gets crawled quite frequently and more deeply than other conventional methods
like Article marketing.
-
Utlize Other's Social
Networks And Contacts: Leveraging time, money and your contacts
puts you in the zero-cost marketers seat. Your marketing results
don't stop when
you don't advertise.
-
Be An Integral Part Of
The Raving Multimedia Wave: Just create short videos and post them! YouTube
and burgeoning similar video-sharing sites are there for you on a
platter for free! The effect of videos and
audios can boost up your business to the top boards easily -
anytime and more effective than text!
-
Become The Remarkable
Guy/Girl: Offer interesting and riveting material to your
site visitors hat they can use now, can be bookmarked and share them on
or offline. Social media
marketing thus transforms into an effective tool in ultimate viral marketing.
You know that interesting
ideas, videos, audios, content and your products gets spread like
unstoppable wild fire in and around the Internet reaping you
continual profits for years to come.
In short, Web 2.0 Marketing lets you
think creatively
and then make good marketing choices in the new Web Marketing 2.0
scenario that has a higher success rate than
the average Web 1.0 methods.
Any way, the truth is we need to accept
changes in business strategies for our own good - online or offline!
Hope you agree with me on this...
-------------------------------------------------------------
S. Kumar is the webmaster and owner of
www.learnhomebusiness.com, the site he
started from
a remote village in India and took it to one of the top ranked
sites in the world!. Visit his "224+
Super Web 2.0 Marketing Tools Bonanza" for a personal verification.
-------------------------------------------------------------
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