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Triple
Your Leads With Email Auto-Capture!
By Dave Czach |
Converting a website to a direct marketing machine on
steroids is easier than previously thought. However, it seems many companies still don't understand the awesome marketing
power of the internet. Thus, they are actually losing leads.
There are two things every website needs to have to triple their sales leads.
First, a means to capture the visitors email
address without trickery. Second, send follow-up email that offers value to the visitor without a hard sell.
To avoid wasted advertising dollars, you need to set up your new infrastructure.
Capturing the visitors email address is
accomplished by using a simple script written in javascript. When someone visits the website, a small "alert" box pops up
(not a web page) and offers a free report or other freebie relative to your website.
The visitor either clicks "OK" or
"Cancel" to continue. If they click "OK," their email software is activated. Then they click "Send" to
subscribe to your email
list or newsletter to retrieve their freebie. Now you have captured
their email address for further valuable offers.
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Follow-up email is required to seal the deal. It is widely known in
marketing circles the average person sees an ad 5-7 times before acting
upon it. Your follow-up email would be more free reports relative to your
website with a couple 5-line ads in the middle of the report and at the
end. As your visitor reads their
useful information, they will view your ad.
There you have it. No more wasted advertising dollars. You can now have
your very own automated marketing website on steroids.
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About the author: Dave Czach is a 12-year ex-Mortgage Banker /Direct
Marketer turned author /publisher. He can be reached at SonicPoint.com
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